For Trade Allies Midstream Program
Midstream is Changing

This program will transition to an Instant Discount Program effective April 1, 2024.
Learn more about instant discounts.

Program Overview

Focus on Energy partners with distributors and contractors to provide instant discounts to utility customers who purchase qualifying energy-efficient equipment, including:

  • Circulator Pumps
  • Commercial Kitchen Equipment
  • Water Heaters

To be eligible for an instant discount, residential and business customers must be located in Wisconsin and serviced by a participating Focus on Energy Utility.

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High Performance Circulator Pumps

Variable-speed ECM circulator pumps can be 40% more energy efficient than single speed pumps by matching the pump’s flow speed to a building’s demand.

Eligible Equipment Participating Distributors

Commercial Kitchen Equipment

Commercial kitchens are notorious for high energy use—as much as three times more per square foot than other commercial buildings like offices or retail stores. Outfitting a commercial kitchen with ENERGY STAR®® certified products could help you save more than $5,300 a year on energy costs.*

Blog: Take a Bite Out of Energy Waste


Eligible Equipment Participating Distributors
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Water Heaters

Heating water can account for nearly 20% of the energy used by an average home—more than a refrigerator, dishwasher, clothes washer, and dryer combined.* Focus has partnered with participating contractors to provide instant discounts on residential electric heat pump water heaters, natural gas tankless water heaters, and natural gas storage water heaters. Learn more about our water heating program here.


Blog: Keep Costs Low and Water Temperatures High - How a Water Heater Works

Eligible Equipment Participating Distributors
Electric boiler - Energy Star
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Trade Ally Benefits

Benefits of becoming a Trade Ally:

  • Motivated Customers
  • Additional Revenue
  • Training
  • Dedicated Technical Support
  • Marketing Resources

Click here to learn more about the benefits of becoming a trade ally with Focus

Not a participating Trade Ally contractor?

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