Efficient Pumps

Variable-Speed ECM Pumps Eligibility
 

• Variable-speed ECM pumps are for the replacement of constant-speed permanent split capacitor (PSC) motor pumps.
• Pump may replace domestic hot water recirculation pumps, heating hot water circulation pumps, cooling water circulation pumps, and/or water loop heat pump circulation loops.
• Existing pumps being replaced may be continuous run, timer controlled, or controlled by aquastat temperature sensor.
• New pump speed must be automatically controlled by differential pressure, flow, temperature, or other variable signal.
• Variable speed pump with ECM motor rebates are limited to 50% of project cost.
• Pump must be properly sized for circulation.
• Pump must have variable speed capabilities.
• Pump must be used for domestic hot water recirculation, heating water circulation, or cooling water circulation.
• Internal labor costs cannot be included in project costs (see definition of Internal Labor in the Terms and Conditions.

*If you have a question concerning the qualified products, please email homerewards@focusonenergy.com with “Equipment” in the subject line.

Program Requirements
 

• Must be a customer of a participating utility. Focus on Energy rebates are available to Wisconsin residential customers of participating utilities. Verify your utility.
• Offer is valid for eligible equipment and products purchased and installed between January 1, 2026 and December 31, 2026.
• Only single-family dwellings, multifamily dwellings with three or fewer units under a single roof, or a multifamily dwelling of four or more units under a single roof where the heating/cooling equipment only heats/cools a single dwelling, are eligible for rebates included in this application. Rebates may be available for other customer or property types.
• Any project with an expected rebate exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability.
• Rebates are limited to $400,000 per customer per calendar year for all Focus on Energy rebates.
• Rebates may not exceed the total purchase price of the energy-efficient equipment. The only costs eligible for rebates are: materials, equipment, and external labor.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of a rebate.
• The program is not responsible for items (i.e., applications, supporting documentation, rebate checks) lost or damaged in the mail.
• Focus on Energy will only pay one rebate for each piece of equipment. Rebates paid on this application cannot be claimed on another Focus on Energy application.
• Similarly, rebates can only be paid to one person or entity (i.e., either the resident or landlord, not both).
• All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating.
• Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed equipment.

You Are Only Eligible to Participate in the Program if You Are:
 

• A current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; or
• A landlord (who is not the utility account holder) who paid for the equipment installed in the residence of a current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; and
• Installing qualifying energy-efficient equipment in an existing residential dwelling. New construction does not qualify for these rebates. Learn about the new home certification.

Your Installation of High-Efficiency Equipment Is Only Eligible for a Rebate If:
 

• It meets all equipment-specific, energy efficiency, and program requirements as outlined in our eligibility guidelines by equipment type (see Equipment Eligibility tab).
• It is replacing existing equipment used for the same purposes. Equipment additions to a residential dwelling, which are not replacing existing equipment, do not qualify.
• It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchased through Focus on Energy, or won as a prize does not qualify. Equipment purchased with a home warranty is eligible if the rebate does not exceed the total purchase price of the energy-efficient equipment less the home warranty reimbursement.
• Equipment is installed by a professional contractor with appropriate insurance, permits, and licenses. A valid Wisconsin State professional contractor’s license or credential is required.
• Equipment is installed conforming to all applicable building, local, state, and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• Equipment is installed and operational prior to submittal of this application at the address listed on the application.
• It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for a rebate. Submission of this application indicates that you have obtained this permission.

To Be Considered Complete and Eligible for Rebates, All Applications Must:

• Be postmarked no later than 60 days after the installation date.
• Be signed by or on behalf of the purchaser (utility account holder, landlord, or applicant signing on behalf of the utility account holder).
• Include tax information for landlord or Trade Ally if receiving the rebate.
• Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
  • Equipment make and model.
  • Total installed cost.
  • Total number of units installed.
  • Purchase date or installation date.
  • Professional contractor’s business/company name, address, and phone number.
  • Balance due of zero, paid in full stamp, or payment terms.