We encourage Focus on Energy Trade Allies to utilize co-branding opportunities to promote their business and Focus on Energy programs. In order to use the Focus on Energy Trade Ally logo the following co-branding and logo requirements must be adhered to when creating materials.
Logo Usage and Guidelines
Trade Allies are permitted to use the Trade Ally logo for the following co-branded materials:
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Trade Allies are not permitted to use the Trade Ally logo on the following materials:
Co-branded materials with the Trade Ally logo must include one of the following messaging statements:
Questions?
Call 800.762.7077 or email tradeally@focusonenergy.com
There must be ample clear space around the Focus on Energy Trade Ally logo. The distance between the Focus on Energy Trade Ally logo and other visual elements (headlines, photos, text, graphic elements, etc.) should be the maximum amount of space the material allows.
The Focus on Energy Trade Ally logo should be placed straight and horizontally.
Registered Trade Allies can receive a reimbursement of 50% (up to $500) for co-branded ads or marketing materials in the market by December 31, 2025. Reimbursements are available on a first-come, first-served basis, and invoices must be submitted within 90 days of design approval.
Once your request is received, we will review your ad for compliance with our brand guidelines and verify if co-branding funds are still available. If adjustments are needed, we will inform you and work with you on the necessary changes. After final approval, we will send you written confirmation, allowing you to proceed with production. Ads produced without written approval may not qualify for reimbursement.
Submit the required documents after approval:
For questions, contact TradeAlly@focusonenergy.com.