Connect with residents and businesses to help them make energy improvements

Focus on Energy partners with professionals in a variety of areas, including: architecture, auditing, construction, consulting, electrical, engineering, energy service companies, general contracting, installing, manufacturing, plumbing, retail, wholesale/distribution and more.

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Become a Trade Ally

Focus on Energy Trade Allies are valuable contractors and service providers who partner with us to deliver energy efficiency and renewable energy products and expertise directly to Wisconsin residents and businesses. 

Our programs help individuals and companions build their businesses by giving them access to the following...

Motivated Customers

Residents and businesses who express interest in Focus on Energy are already highly motivated to make energy efficiency improvements.

Additional Revenue

Offer valuable financial incentives to your customers, and have those discounts directly reimbursed to you.

Marketing Resources

Benefits include a business listing on our website, marketing materials and cooperative advertising opportunities.


Learn about the latest energy efficiency and renewable energy technologies and techniques increasing your business's expertise in this competitive field.

Dedicated Support

Access to a dedicated Focus on Energy contact for questions and feedback as well as Trade Ally e-newsletters and important communications.

Specialized Programs

The option to participate in the specialized residential or business programs. Additional training is required for TA participation in these programs.

Exterior Lighting Optimization

The Exterior Lighting Optimization (ELO) offering provides customers with efficient and cost-effective exterior LED lighting such as parking lot, fuel pump canopy or wall mounted fixtures.  Customers are only responsible for covering the material cost while Focus on Energy works directly with Trade Allies to provides incentives to cover the cost of installing the new lighting system, including labor and lift truck rental.  Trade Allies are reimbursed up to an agreed upon pricing as defined in the offering’s Trade Ally agreement. Check out the ELO offering overview to learn more.  

Home Performance

Since Trade Allies partner with Focus on Energy, they're able to offer their customers incentives on qualifying home energy efficiency improvements. Your participation in these programs not only creates more comfortable, energy efficient homes for homeowners, but can also provide expanded opportunities for your business by offering instant discounts on HVAC equipment, home energy scores and whole home assessments. Check out the Home Performance overview to learn more.

Trade Ally
Trade Ally Spotlight - Fairway Lighting

For over 20 years, Curt Lenz of Fairway Lighting has worked with WE Energies and FOCUS ON ENERGY® to serve Wisconsin customers with energy conservation measures for their businesses. Fairway Lighting customers can be found in manufacturing and warehousing, retail, hospitality, schools, and commercial buildings. Read more...

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