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Trade Ally Portal Energy Advisor Map Payment Look-Up Contractor Resource Documents New Home Builder Co-Branding / Marketing Resources Trade Ally Code of Conduct

Connect with residents and businesses to help them make energy improvements.

Focus on Energy Trade Allies are valuable contractors and service providers who partner with us to deliver energy efficiency and renewable energy products and expertise directly to Wisconsin residents and businesses.

Incentives Details

IRA Registered Contractors

Offer customers rebates from the IRA Home Energy Rebate Programs.

Trade Ally - Residential

Single-family homes and residential buildings with three or less individual units can receive residential rebates.

Trade Ally - Commercial & Industrial

All non-residential buildings and Multifamily buildings with four or more individual units.

Trade Ally - Renewables

Everything to complete incentives for either a residential or commercial renewables project.

Trade Ally - Instant Discounts

Save instantly when you have purchased qualifying water heating, HVAC, or commercial food service equipment from a participating distributor or dealer.

Local Live Support

Connect with a local expert to provide assistance with completing our incentive process from start to finish.

Find Your Energy Advisor

Other Program Resources

2026 Programs Trade Ally update [VIDEO]
Get a quick overview of important Trade Ally updates for 2026. This video covers key program changes, requirements, and reminders to help you prepare for the year ahead. Whether you are a current Trade Ally or planning to participate in 2026, this update will help you stay informed and on track.

Income-Qualified Rebates

For commercial and industrial rebate amounts please consult our Rebates Catalogs

Marketing / Co-Branding Details

Payment Look-Up

Payment Look-Up Instructions

Code of Conduct

Contractor Resources Find an Energy Advisor

Interested in being a Trade Ally?

Our solutions help individuals and companies build their businesses by giving them access to motivated customers, additional revenue, marketing resources, training, dedicated support, and specialized programs.

Check out the Benefits Submit Your Application

Have a question?

Our staff is available by phone, or email Monday - Friday 9 a.m. - 5 p.m.

24/7 On-Demand Training

Learn when it’s convenient for you. Focus on Energy’s 24/7 on-demand training is ready when you are. Find a variety of energy efficiency and technology topics for residential, business, and industry solutions. Plus, you can search courses by topic.

Connect with residents and businesses to help them make energy improvements.

Incentives Details

Other Program Resources

Interested in being a Trade Ally?

On-Demand Training Website