Note: Work with your Trade Ally contractor to ensure the equipment you install qualifies for Focus on Energy incentives. Trade Ally contractors are independent contractors who you will contract directly with. Focus on Energy does not warranty or guarantee the delivery of services of your chosen Trade Ally contractor.

Natural Gas Furnace, 95%+ AFUE

Pre-Qualified 95%+ AFUE Natural Gas Furnaces with ECM [PDF]

Natural Gas Furnace Eligibility Requirements

Modulating Natural Gas Boiler with Outdoor Reset Control, 95% AFUE

Pre-Qualified 95%+ AFUE Natural Gas Boilers [PDF]

Boiler Eligibility Requirements

Modulating Combination Natural Gas Boiler with Integrated Domestic Hot Water and Outdoor Reset Control, 95%+ AFUE

Pre-Qualified 95%+ AFUE Natural Gas Combination Boilers [PDF]

Boiler Eligibility Requirements

PLEASE NOTE: If purchased online or from a retailer, please use the Retail Smart Thermostat Application available at focusonenergy.com/smart

Pre-Qualified Smart Thermostat [PDF]

Smart Thermostat Eligibility Requirements

ECM Replacement

Pre-Qualified - Replacement ECM [PDF]

Electronically Commutated Motor (ECM) Eligibility Requirements

Single Package Vertical Unit Directory

Single Package Vertical Unit Eligibility Requirements

Package Terminal Heat Pump Directory

Package Terminal Heat Pump Eligibility Requirements

Indirect Water Heater for Home Heating Boiler

Indirect Water Heater Eligibility Requirements

Geothermal Heat Pump System with Auxiliary Electric Resistance/LP or Auxiliary Natural Gas

Geothermal Heat Pump Qualified Equipment List [PDF]

Geothermal Heat Pump Requirements

Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing Propane or Oil Furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF

Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing Natural Gas Furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF

Dual Fuel Heat Pump Directory

Dual Fuel Heat Pump Eligibility Requirements

Heating & Cooling Equipment Incentives Overview [PDF]

Educational Fact Sheet - Dual Fuel Heat Pumps [PDF]

Benefits of Upgrading Mechanical Equipment / Smart Thermostats [PDF]

• Must be a customer of a participating utility. Focus on Energy incentives are available to Wisconsin residential customers of participating utilities. Verify your utility
• Offer is valid for eligible equipment and products purchased and installed between January 1, 2021 and December 31, 2021
• Only single family dwellings, multifamily dwellings with three or fewer units under a single roof, or a multifamily dwelling of 4+ units under a single roof where the heating/cooling equipment only heats/cools a single dwelling, are eligible for incentives included in this application. Incentives may be available for other customer or property types. Please visit https://focusonenergy.com/business for more information.
• Any project with an expected incentive exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability.
• Incentives are limited to $500,000 per customer per calendar year for all Focus on Energy incentives
• Incentives may not exceed the total purchase price of the energy efficient equipment. The only costs eligible for incentives are: materials; equipment; external labor.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each piece of equipment. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).
• All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating.
• Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed equipment.
• A current list of qualified products for most equipment is available under the Equipment Qualifications tab. If you have a question concerning one of the lists, please email homerewards@focusonenergy.com with "Equipment" in the subject line.

• A current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; or
• A landlord (who is not the utility account holder) who paid for the equipment installed in the residence of a current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; and
• Installing qualifying energy efficient equipment in an existing residential dwelling. New construction does not qualify.

• It meets all equipment-specific, energy efficiency, and program requirements as outlined in our eligibility guidelines by equipment type:
  • Furnace
  • Boiler
  • Smart Thermostat
  • Combination Boiler
  • Electronically Commutated Motor
  • Dual Fuel Heat Pump
  • Indirect Water Heater
  • Single Package Vertical Unit
  • Package Terminal Heat Pump (PTHP)
• It is replacing existing equipment used for the same purposes. Equipment additions to a residential dwelling, which are not replacing existing equipment, do not qualify.
• It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchase through Focus on Energy or won as a prize does not qualify. Equipment purchased with a home warranty is eligible if the incentive does not exceed the total purchase price of the energy efficient equipment less the home warranty reimbursement.
• Equipment is installed by a professional contractor with appropriate insurance, permits, and licenses. A valid Wisconsin State professional contractor’s license or credential is required.
• Equipment is installed conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• Equipment is installed and operational prior to submittal of this application at the address listed on the application.
• It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Submission of this application indicates that you have obtained this permission.

• Be postmarked no later than 60 days after the installation date.
• Be signed by the purchaser (Utility Account Holder, Landlord, or Applicant signing on behalf of the Utility Account Holder).
• Include tax information for landlord or Trade Ally if receiving the incentive
• Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
  • Equipment make and model
  • Total installed cost (itemized by each equipment/product installed)
  • Total number of units installed
  • Purchase date or installation date
  • Professional contractor’s business/company name, address, and phone number
  • Balance due of zero, paid in full stamp, or payment terms

Incentives effective for improvements made on or after April 1, 2021.

*Must be completed along with Trade Ally contractor installed attic insulation improvements. Please review the Terms & Conditions for full participation requirements.

Insulation and Air Sealing Incentives Overview [PDF]

Educational Fact Sheet - Air Sealing [PDF]

Educational Fact Sheet - Home Energy Assessment [PDF]

Educational Fact Sheet - Windows: Replace or Keep Them [PDF]

Educational Fact Sheet - What Causes Ice Dams? [PDF]

Educational Fact Sheet - Ventilation [PDF]

Educational Fact Sheet - Moisture [PDF]

Educational Fact Sheet - Insulation [PDF]

Educational Fact Sheet - Dual Fuel Heat Pumps [PDF]

Benefits of Upgrading Mechanical Equipment / Smart Thermostats [PDF]

Educational Fact Sheet - What is Vermiculite? [PDF]

• Must be a customer of a participating utility. Focus on Energy incentives are available to Wisconsin residential customers of participating utilities.
• At least 51% of the home’s heating must come from a participating utility (electric or natural gas). Homes heated with wood, oil, LP, etc. are not eligible for an incentive.
• Offer is valid for equipment and products purchased and installed between January 1, 2021 and December 31, 2021.
• Only single-family dwellings and multifamily dwellings with three or fewer units under one roof are eligible for the single-family incentives, Multi-family dwellings (4+ units under one roof) are eligible for the multi-family incentives. Incentives may be available for other customer or property types. Please visit https://focusonenergy.com/business for more information.
• Any project with an expected incentive exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability. 
• Incentives are limited to $400,000 per customer per calendar year for all Focus on Energy incentives
• Incentives may not exceed the total purchase price of the improvement.
• The building is not eligible for incentives if the building has received an incentive from Focus on Energy for insulation or air sealing work in the last 3 years (1095 days).
• The only costs eligible for incentives are materials and external labor.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each type of improvement. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).
• All single-family projects will be tested using the current BPI Building Analyst procedure related to the visual inspection of the CAZ ((ANSI/BPI-1200-S-2017 section 7.7), visual inspection of the combustion appliance/s and venting system/s (ANSI/BPI-1200-S-2017 section 7.8) and a spillage assessment (ANSI/BPI-1200-S-2017 section 7.9). 
• Carbon Monoxide Alarms must be installed or present on all conditioned floors.
• All installations are subject to verification inspection by the program for proper installation.
• Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed installation.

• A current residential customer of a participating utility in Wisconsin at the time of improvement or a landlord who paid for the improvement in the residence of a current residential customer of a participating utility in Wisconsin at the time of improvement; and
• Installing qualifying energy efficient improvements in an existing residential dwelling. New construction does not qualify.
• Improving the air sealing and insulation of an existing site. Insulation and air sealing work in a newly built addition is not eligible for incentives.

• It meets all installation requirements as outlined in our eligibility guidelines by installation type:
  • ENERGY STAR Air Sealing – Single-family (1 – 3 units under one roof)
  • Attic Insulation – Single-family (1 – 3 units under one roof)
  • Foundation Insulation – Single-family (1 – 3 units under one roof)
  • Wall Insulation – Single-family (1 – 3 units under one roof)
  • Duct Sealing – Single-family (1 – 3 units under one roof)
  • Air Sealing – Multifamily (4+ units under one roof)
  • Attic Insulation – Multifamily (4+ units under one roof)
  • Wall Insulation – Multifamily (4+ units under one roof)
•  It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchase through Focus on Energy or won as a prize does not qualify.
• Improvement is installed by a Focus on Energy Home Performance with ENERGY STAR Trade Ally or Air Sealing & Insulation Trade Ally.
• Installation is conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• Incentives are only available for insulation improvements for living spaces of a home. Insulation of garage (attached or detached), outbuilding, mechanical room, etc. are not eligible.
• Installation is completed prior to submittal of this application at the address listed on the application.
• It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Submission of this application indicates that you have obtained this permission.

• Be postmarked no later than 60 days after the installation date; and
• Be signed by the purchaser (utility account holder, landlord, or applicant signing on behalf of the utility account holder) or Trade Ally; and 
• Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
  • Improvement
  • Total installed cost
  • Purchase date or installation date 
  • Professional contractor’s business/company name, address, and phone number
  • Balance due of zero, paid in full stamp, or payment terms

Rural residential customers can receive an additional $500 for installing a system. See the eligible rural ZIP code list [PDF] to confirm eligibility.

*Solar PV systems 500 kW and above will be capped at the maximum incentive of $50,000.

• Agricultural producers (business customers) will qualify for an incentive match up to $10,000. Agricultural producers are defined as “businesses engaged in the production of grain, livestock, milk, poultry, fruits, vegetables, bees and honey, fish, shellfish, or other common agricultural products including greenhouses”.

• Nonprofits, schools, government and Native American tribes and nations can qualify for an incentive of up to $81,000 for installing solar.
• This incentive helps organizations that do not qualify for the solar investment tax credit (ITC) to offset the cost of installing solar electric systems.

Solar electric system incentives are available on select qualifying solar photovoltaic equipment. Work with a renewable Trade Ally contractor to help you earn incentives from Focus on Energy on qualifying equipment.

• System must be installed on a site served by a participating electric utility. 
• System and components must have a minimum of a five-year warranty.
• Incentive cannot exceed cost to customer.
• Systems purchased and installed between January 1, 2021 and December 31, 2021 are eligible for funding under the 2021 program year only.
• The only costs eligible for incentives are materials, equipment, and external labor.
• Funding is limited and available on a first-come, first-served basis on an annual basis. Check remaining funding in the tables above.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each technology per site per calendar year. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity.
• All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating. Participants must allow, if requested, the program or a program representative reasonable access to their home or business to verify the installed equipment.
• You must be a current customer of a participating electric utility in Wisconsin at the time of equipment purchase and installation. For specific equipment eligibility review the following resources:
  • Solar Electric (PV) systems
• The system is purchased new. Resale equipment, new parts installed in existing equipment, or equipment that is leased, rebuilt, rented, received from insurance claims, received from a warranty, received from a grant, or won as a prize do not qualify.
• Equipment is installed by a professional contractor with a valid Wisconsin State professional contractor’s license, appropriate insurance, and permits.
• Equipment is installed conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• The system is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Your submission of this application indicates that you have obtained this permission.
• All necessary utility service improvement costs are the responsibility of the customer.
• All necessary service improvement costs, including transformers and service lines, are the responsibility of the customer.
• System installations must be in compliance with all state, local and federal codes, standards and requirements, including any and all applicable utility standards.
• System must be installed in conformity with the manufacturer’s specifications and all applicable codes and standards.
• System owners and installers must obtain all required permits.
• If the project site is serviced by a participating Focus on Energy utility and uses a non-residential rate, the project site does not have to be owned by the applicant. The project/system equipment, however, must be owned by the applicant in order to qualify and confirmation of this ownership should be provided. System ownership must revert to the property owner after a specified period of time, not to exceed 25 years. (See below for the Special Sector Solar Incentive exception.)
• In order to receive a commercial incentive, the system must be connected through a non-residential rate meter.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• Focus on Energy will only pay one incentive for each piece of equipment. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).

Additional Terms & Conditions for the Special Sector Solar Incentive:

• In most cases, the incentive recipient must be the primary owner of the system and installation site (no third-party ownership) at the time of purchase.
• The incentive recipient must not be able to claim a federal tax credit under the Solar Investment Tax Credit (ITC).

Earn up to $500 (residential) and $50,000 (business) in incentives for installing a qualifying solar electric system. To qualify for an incentive you must:

• Install the solar electric system in an existing residential or non-residential property.

Solar Electric System Equipment & Property Requirements

• Select qualified models from the Solar Electric Qualified Equipment List, which can be found in the supporting documents section below.
• System capacity must be 0.5 kWDC or greater.
• System must be installed within 90 degrees of due south.
• Must be installed with a panel tilt between 10-50 degrees.
• Must have less than 10 percent obstacle shading based on analysis of an industry-accepted tool.
• See application for complete details.
• Residential customers can earn up to $500 more for solar electric systems, if you live in an eligible ZIP code. Bonus cannot be greater than prescriptive incentive. It will be equal to the incentive amount or $500.
• Business customers classified as agricultural producers can earn up to $10,000 more for their solar electric system. Agricultural producers are defined as “businesses engaged in the production of grain, livestock, milk, poultry, fruits, vegetables, bees and honey, fish, shellfish, or other common agricultural products including greenhouses.”
• Both modules (panels) and inverter must be installed to receive an incentive.
• See Updates to Solar PV Incentives FAQs for complete terms and requirements

Supporting Documents and Information

Solar Electric Qualified Modules

Solar Electric Qualified Inverter List