Incentives effective January 1, 2020

You may be eligible for larger Tier 2 incentives if your household income level is at or below the limits outlined in this table.

2020 State Median Income Limits by Household Size

• Download the Income Eligibility Application or call 855.339.8866.
• Review the Income Eligibility Guidelines for program terms and instruction.
• Additional support documents.
  • Self-Employed Income Report Form (S-EIRF)
  • Zero Income Form

Educational Fact - Sheet Air Sealing [PDF]

Educational Fact Sheet - Home Energy Assessment [PDF]

Windows: Replace or Keep Them [PDF]

What Causes Ice Dams? [PDF]

Educational Fact Sheet - Ventilation [PDF]

Educational Fact Sheet - Moisture [PDF]

Educational Fact Sheet - Insulation [PDF]

Benefits of Upgrading Mechanical Equipment / Smart Thermostats [PDF]

What is Vermiculite? [PDF]

• Must be a customer of a participating utility. Focus on Energy incentives are available to Wisconsin residential customers of participating utilities. 
• At least 51% of the home’s heating must come from a participating utility (electric or natural gas). Homes heated with wood, oil, LP, etc. are not eligible for an incentive.
• Offer is valid for equipment and products purchased and installed between January 1, 2020 and December 31, 2020.
• Only single-family dwellings and multifamily dwellings with three or fewer units under one roof are eligible for the single-family incentives, Multi-family dwellings (4+ units under one roof) are eligible for the multi-family incentives. Incentives may be available for other customer or property types. Please visit https://focusonenergy.com/business for more information.
• Any project with an expected incentive exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability. 
• Incentives are limited to $400,000 per customer per calendar year for all Focus on Energy incentives
• Incentives may not exceed the total purchase price of the improvement.
• The building is not eligible for incentives if the building has received an incentive from Focus on Energy for insulation or air sealing work in the last 3 years (1095 days).
• The only costs eligible for incentives are materials and external labor.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each type of improvement. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).
• All single-family projects will be tested using the current BPI Building Analyst procedure related to the visual inspection of the CAZ ((ANSI/BPI-1200-S-2017 section 7.7), visual inspection of the combustion appliance/s and venting system/s (ANSI/BPI-1200-S-2017 section 7.8) and a spillage assessment (ANSI/BPI-1200-S-2017 section 7.9). 
• Carbon Monoxide Alarms must be installed or present on all conditioned floors.
• All installations are subject to verification inspection by the program for proper installation.
• Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed installation.

• A current residential customer of a participating utility in Wisconsin at the time of improvement or a landlord who paid for the improvement in the residence of a current residential customer of a participating utility in Wisconsin at the time of improvement; and
• Installing qualifying energy efficient improvements in an existing residential dwelling. New construction does not qualify.
• Improving the air sealing and insulation of an existing site. Insulation and air sealing work in a newly built addition is not eligible for incentives.

• It meets all installation requirements as outlined in our eligibility guidelines by installation type:
  • ENERGY STAR Air Sealing – Single-family (1 – 3 units under one roof)
  • Attic Insulation – Single-family (1 – 3 units under one roof)
  • Foundation Insulation – Single-family (1 – 3 units under one roof)
  • Wall Insulation – Single-family (1 – 3 units under one roof)
  • Duct Sealing – Single-family (1 – 3 units under one roof)
  • Air Sealing – Multifamily (4+ units under one roof)
  • Attic Insulation – Multifamily (4+ units under one roof)
  • Wall Insulation – Multifamily (4+ units under one roof)
• It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchase through Focus on Energy or won as a prize does not qualify.
• Improvement is installed by a Focus on Energy Home Performance with ENERGY STAR Trade Ally or Air Sealing & Insulation Trade Ally. 
• Installation is conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• Installation is completed prior to submittal of this application at the address listed on the application.
• It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Submission of this application indicates that you have obtained this permission.

• Be postmarked no later than 60 days after the installation date; and
• Be signed by the purchaser (utility account holder, landlord, or applicant signing on behalf of the utility account holder) or Trade Ally; and 
• Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
  • Improvement
  • Total installed cost
  • Purchase date or installation date 
  • Professional contractor’s business/company name, address, and phone number
  • Balance due of zero, paid in full stamp, or payment terms

Note: Work with your Trade Ally contractor to ensure the equipment you install qualifies for Focus on Energy incentives. Qualified equipment lists and complete eligibility requirements are available at focusonenergy.com/heatingandcooling. Trade Ally contractors are independent contractors who you will contract directly with. Focus on Energy does not warranty or guarantee the delivery of services of your chosen Trade Ally contractor.

You may be eligible for larger Tier 2 incentives if your household income level is at or below the limits outlined in this table.

2020 State Median Income Limits by Household Size

Follow these steps to be approved for Tier 2 incentives:

• Download the Income Eligibility Application or call 855.339.8866.
• Review the Income Eligibility Guidelines for program terms and instruction.
• Collect required documentation and submit your application.
  • Self-Employed Income Report Form (S-EIRF)
  • Zero Income Form
• Receive approval notification and move forward with your projects.

Propane Multi-Stage Furnace with ECM, 90%+ AFUE – installations prior to January 1, 2020 only
Pre-Qualified 90%+ AFUE Propane Furnaces with ECM [PDF]
Propane Furnace Eligibility Requirements

Natural Gas Furnace, 95%+ AFUE
Pre-Qualified 95%+ AFUE Natural Gas Furnaces with ECM [PDF]
Natural Gas Furnace Eligibility Requirements

Natural Gas Multi-Stage Furnace with ECM and 95%+ AFUE  Installed with a 16+ SEER Central Air Conditioner
Air Conditioner Directory
Furnace and AC Eligibility Requirements

Modulating Natural Gas Boiler with Outdoor Reset Control, 95% AFUE
Pre-Qualified 95%+ AFUE Natural Gas Boilers
Boiler Eligibility Requirements

Modulating Combination Natural Gas Boiler with Integrated Domestic Hot Water and Outdoor Reset Control, 95%+ AFUE
Pre-Qualified 95%+ AFUE Natural Gas Combination Boilers
Combination Boiler Eligibility Requirements

PLEASE NOTE: If purchased online or from a retailer, please use the Retail Smart Thermostat Application available at focusonenergy.com/smart

Pre-Qualified Smart Thermostats

Smart Thermostat Eligibility Requirements

ECM Replacement
Pre-Qualified - Replacement ECM
Electronically Commutated Motor (ECM) Eligibility Requirements

Air Source Heat Pump Directory
Air Source Heat Pump Eligibility Requirements

Ductless Mini-Split Heat Pump for Electric Resistance Heated Home, 18+ SEER and 9.0+ HSPF 
Ductless Mini-Split Heat Pump Directory
Ductless Mini-Split Heat Pump Eligibility Requirements

Single Package Vertical Unit Directory
Single Package Vertical Unit Eligibility Requirements

Package Terminal Heat Pump Directory
Package Terminal Heat Pump Eligibility Requirements

Indirect Water Heater for Home Heating Boiler
Indirect Water Heater Eligibility Requirements

Heating & Cooling Equipment Incentives Overview [PDF]

Benefits of Upgrading Mechanical Equipment / Smart Thermostats [PDF]

General Program Terms and Eligibility Requirements

• Must be a customer of a participating utility. Focus on Energy incentives are available to Wisconsin residential customers of participating utilities.
• Offer is valid for eligible equipment and products purchased and installed between January 1, 2020 and December 31, 2020
• Only single-family dwellings, multifamily dwellings with three or fewer units under a single roof, or a multifamily dwelling of 4+ units under a single roof where the heating/cooling equipment only heats/cools a single dwelling, are eligible for incentives included in this application. Incentives may be available for other customer or property types. Please visit focusonenergy.com/business for more information.
• Any project with an expected incentive exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability. 
• Incentives are limited to $400,000 per customer per calendar year for all Focus on Energy incentives
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each piece of equipment. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).
• All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating.
• Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed equipment.
• See the current list of qualified products for most equipment. If you have a question concerning one of the lists, please email homerewards@focusonenergy.com with “Equipment” in the subject line.

• A current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; or
• A landlord (who is not the utility account holder) who paid for the equipment installed in the residence of a current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; and
• Installing qualifying energy efficient equipment in an existing residential dwelling. New construction does not qualify.

• It meets all equipment-specific, energy efficiency, and program requirements as outlined in our eligibility guidelines by equipment type:
  • Furnace
  • Boiler
  • Furnace and AC combination
  • Smart Thermostat
  • Combination Boiler
  • Electronically Commutated Motor (ECM)
  • Air Source Heat Pump (ASHP)
  • Ductless Mini-Split Heat Pump
  • Indirect Water Heater
  • Single Package Vertical Unit
  • Package Terminal Heat Pump
• It is replacing existing equipment used for the same purposes. Equipment additions to a residential dwelling, which are not replacing existing equipment, do not qualify.
• It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchase through Focus on Energy or won as a prize does not qualify. Equipment purchased with a home warranty is eligible if the incentive does not exceed the total purchase price of the energy efficient equipment less the home warranty reimbursement.
• Equipment is installed by a professional contractor with appropriate insurance, permits, and licenses. A valid Wisconsin State professional contractor’s license or credential is required.
• Equipment is installed conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• Equipment is installed and operational prior to submittal of this application at the address listed on the application.
• It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Submission of this application indicates that you have obtained this permission.

• Be postmarked no later than 60 days after the installation date.
• Be signed by the purchaser (Utility Account Holder, Landlord, or Applicant signing on behalf of the Utility Account Holder).
• Include tax information for landlord or Trade Ally if receiving the incentive
• Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
  • Equipment make and model
  • Total installed cost (itemized by each equipment/product installed)
  • Total number of units installed
  • Purchase date or installation date
  • Professional contractor’s business/company name, address, and phone number
  • Balance due of zero, paid in full stamp, or payment terms

Solar electric (PV) system

Renewable Energy Fact Sheet

*Solar PV systems 500 kW and above will be capped at the maximum incentive of $60,000.

Additional incentives are available for rural residential customers and agricultural producers.

• Residential rural customers will get up to a $500 bonus for installing a system. See eligible rural ZIP code list to confirm eligibility. Bonus received cannot be larger than prescriptive incentive. It will be equal to the incentive amount or $500.
• Agricultural producers (business customers) will qualify for an incentive match up to $10,000. Agricultural producers are defined as “businesses engaged in the production of grain, livestock, milk, poultry, fruits, vegetables, bees and honey, fish, shellfish, or other common agricultural products including greenhouses”.

Renewable project funding from Focus on Energy is available for Solar Electric systems. Solar electric system incentives are available on select qualifying solar photovoltaic equipment. Work with a renewable Trade Ally contractor to help you earn incentives from Focus on Energy on qualifying equipment.

• System must be installed on a site served by a participating electric utility. 
• System and components must have a minimum of a five-year warranty.
• Incentive cannot exceed cost to customer.
• Systems purchased and installed between January 1, 2020 and December 31, 2020 are eligible for funding under the 2020 program year only.
• The only costs eligible for incentives are materials, equipment, and external labor.
• Funding is limited and available on a first-come, first-served basis on an annual basis. Check remaining funding in the tables above.
• The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
• Focus on Energy will only pay one incentive for each technology per site per calendar year. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity.
• All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating. Participants must allow, if requested, the program or a program representative reasonable access to their home or business to verify the installed equipment.
• You must be a current customer of a participating electric utility in Wisconsin at the time of equipment purchase and installation. For specific equipment eligibility review the following resources:
  • Solar Electric (PV) systems
• The system is purchased new. Resale equipment, new parts installed in existing equipment, or equipment that is leased, rebuilt, rented, received from insurance claims, received from a warranty, received from a grant, or won as a prize do not qualify.
• Equipment is installed by a professional contractor with a valid Wisconsin State professional contractor’s license, appropriate insurance, and permits.
• Equipment is installed conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
• The system is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Your submission of this application indicates that you have obtained this permission.
• All necessary utility service improvement costs are the responsibility of the customer.
• All necessary service improvement costs, including transformers and service lines, are the responsibility of the customer.
• System installations must be in compliance with all state, local and federal codes, standards and requirements, including any and all applicable utility standards.
• System must be installed in conformity with the manufacturer’s specifications and all applicable codes and standards.
• System owners and installers must obtain all required permits.
• If the project site is serviced by a participating Focus on Energy utility and uses a non-residential rate, the project site does not have to be owned by the applicant. The project/system equipment, however, must be owned by the applicant in order to qualify and confirmation of this ownership should be provided. System ownership must revert to the property owner after a specified period of time, not to exceed 25 years.
• In order to receive a commercial incentive, the system must be connected through a non-residential rate meter.
• Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
• Focus on Energy will only pay one incentive for each piece of equipment. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).