Reducing energy waste across Wisconsin

Saving energy saves money. In partnership with 107 Wisconsin electric and natural gas utilities, Focus on Energy works with businesses, farms, school districts, local governments and other property owners to install cost effective energy efficiency and renewable energy projects. Want to get started? Check if your electric and/or natural gas utilities partner with Focus on Energy.

Start reducing energy waste today and start adding to your bottom line!

Agribusiness Customers

Serving farms and agricultural businesses alike throughout the state of Wisconsin, Focus on Energy serves customers through sector specific Energy Advisors and Trade Ally contractors. Contractors, Trade Allies and Energy Advisors know and understand your business. Custom and prescriptive incentives are available on a variety of technologies including lighting, HVAC, air compressors, pumps, ventilation, ag-specific measures and more. Learn more…

Schools and Government Customers

School and Government customers range from K-12 schools, colleges, universities, and federal, state, county, municipal and tribal entities, (exceptions may apply based on peak energy consumption). Focus on Energy serves school and government customers by offering sector specific Energy Advisors and Trade Ally contractors that specialize in the unique needs of your business. Custom and prescriptive incentives are available on a variety of technologies including lighting, HVAC, air compressors, pumps, ventilation and more.  Learn more...

Commercial and Industrial Customers

Focus on Energy serves businesses of all types and sizes throughout the state of Wisconsin.  Customers types include businesses in manufacturing, healthcare, and retail sectors; restaurants, and dry cleaners just to name a few.

Custom and prescriptive incentives are offered to customers for a variety of technologies including lighting, HVAC, refrigeration, process systems, commercial kitchen equipment and more. Learn more...

Renewable Energy Options

Are you a Wisconsin business interested in Renewable Energy? Focus on Energy provides business customers with prescriptive financial incentives for solar electric (PV) systems. Funding is managed through a reservation system. The Renewable Energy Competitive Incentive Program (RECIP) also provides business customers with financial incentives for cost effective renewable energy projects. Financial incentives are awarded through a competitive proposal process. Eligible technologies include biogas, biomass, wind, and solar thermal. Learn more...

New Construction

Have a new construction project? Focus on Energy provides design professionals, builders, developers and building owners with energy-saving options for the design of new buildings and major renovation projects. Incentives can be used to reduce the upfront cost of high efficiency measures that exceed Wisconsin’s energy code requirements.  Learn more...

Additional Offerings

  1. Click links below to learn more about specialized offerings Focus on Energy provides business customers.


    Water and Wastewater

    Business Assessment Tool

    Custom Project Incentive Bonus [PDF]

    Early Completion Incentive Overview [PDF]

    Rural Healthcare

    Rural Industrial

Applications and information for your next project

All applications for equipment installed in 2021 must be submitted within 60 days of the project installation, no later than January 31, 2022. 

Please download and save fillable applications prior to entering information to avoid losing your progress.

2021 Catalogs & Business Incentive Applications

Business Incentive Application  [PDF]

Business Incentive Product Information Sheet [PDF]

Agribusiness Catalog [PDF]

Commercial Refrigeration Catalog [PDF]

HVAC / Plumbing Catalog [PDF]

Lighting Catalog [PDF]

Process Systems Catalog [PDF]

Propane and Electric Incentive Catalog for Agribusiness [PDF]

Propane and Electric Incentive Application for Agribusiness [PDF]

Retrocommissioning Enrollment Application [PDF]


Other Offerings

Horticultural Incentives

Schools & Government Boiler Tune-Up Application [PDF]

Qualified Products

Pump Assessment Application [PDF]

Variable Speed Drive Bonus [PDF]

Early Completion Incentive Overview [PDF]

Which application do I need?

  1. Need a hard copy of a catalog? Contact your Energy Advisor.

  2. Submit your application to:

    725 W. Park Ave

    Chippewa Falls, WI 54729

    Renewable applications:

    3113 W. Beltline Hwy., Suite 100

    Madison, WI 53713

Does your project not fit in one our standard offers?

Custom project incentives are calculated on a case-by-case basis for non-standard technologies and are based on estimated first-year energy savings. So whether you operate a large industrial facility with a $60,000 monthly energy bill, a chain store or franchise, an office, school or municipal building, a farm, or anything in between, we can show you how to be more energy-efficient—and how to save on the cost of making improvements. 

Before purchasing equipment or proceeding with upgrades, you must be working with an Energy Advisor from Focus on Energy. Your advisor will help you to determine if your project qualifies for a Focus on Energy custom incentive and will help you obtain the necessary pre-approval.

If you are ready to get started with your custom project, please download and complete the Custom Project Incentive Guide [PDF]

Find an Energy Advisor to help you with your custom project

Additional Information

  1. If you are building a new facility or largely renovating an existing building, design teams and owners can receive incentives through our New Construction Solutions

  2. Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form [PDF]

  3. Learn more about the limited time Custom Project Incentive Bonus [PDF]

Learn how energy efficiency improvements reduce your bottom line

We provide Wisconsin utility customers a wide range of services to help you manage your energy use, reduce energy waste and save money.

Our programs are organized to connect you with resources and experts that understand your business and can identify your greatest savings potential.

How we can help:

  • Technical support & advisement from Energy Advisors and partnering Trade Ally Contractors
  • Financial Incentives on equipment upgrades and retrofits for existing facilities
  • Design Assistance and financial incentives for new construction projects
  • Competitive and prescriptive incentives for renewable projects
  • Training on best practices in the energy efficiency industry

Get the help you need

  1. Do you have a project in mind and need some technical assistance to determine if it's right for your facility? Find a Focus on Energy Advisor to talk to about your project. Or...

  2. Have the project ready to go and need a contractor to purchase materials and or install the equipment? Find a partnering Focus on Energy Trade Ally contractor to complete your project. Or...

  3. Don't know where to start? Tell us about yourself and we'll put you in touch with a Focus representative.

  4. Use our online Business Assessment Tool to get recommendations for saving energy

Hide Details

Additional Information

Custom Incentive Guide

If you are ready to get started with your custom project, please download and complete the Custom Incentive Guide.

Project Assessment Incentive

Want to know if your project is REALLY worth it before getting started? Focus on Energy will pay up to 50% of the cost of an energy project assessment to help you determine the viability of a potential energy project.

Download the Project Assessment Incentive Form to get started. Pre-approval is required.

Utility Release Form

Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form. 

See More Stories
Success Story

Since 2001, Focus on Energy has helped more than 2.8 million residents and businesses save over $730 million in energy costs. These figures account for thousands of individual successes—stories of energy savings, lower utility bills, and positive environmental impacts. Explore our latest success stories below.

Read More