Reducing energy waste across Wisconsin

Saving energy saves money. In partnership with 107 Wisconsin electric and natural gas utilities, Focus on Energy works with businesses, farms, school districts, local governments and other property owners to install cost effective energy efficiency and renewable energy projects. Want to get started? Check if your electric and/or natural gas utilities partner with Focus on Energy.

Find the program that's right for you and start reducing energy waste today!

Agriculture, Schools and Government

The Agriculture, Schools and Government Program serves farmers, K-12 schools, colleges, universities, and federal, state, county, municipal and tribal entities, (with the exception of any customers otherwise identified as a Large Energy User customer). The program is delivered through sector specific Energy Advisors and Trade Ally contractors. Custom and prescriptive incentives are available on a variety of technologies including lighting, HVAC, air compressors, pumps, ventilation, ag-specific measures and more. Learn more...

Business Incentive Program 

The Business Incentive Program serves commercial and industrial customers who have an average electric demand of less than 1,000 kW each month.  The program offers custom and prescriptive incentives on a variety of technologies including lighting, HVAC, refrigeration, process systems, commercial kitchen equipment and more. Learn more...

Renewable Energy Options

The Renewable Rewards program provides business customers with prescriptive and custom financial incentives for solar electric (PV) and geothermal heat pump systems. Funding is managed through a reservation system. The Renewable Energy Competitive Incentive Program (RECIP) also provides business customers with financial incentives for cost effective renewable energy projects. Financial incentives are awarded through a competitive proposal process. Eligible technologies include biogas, biomass, geothermal, wind, solar PV and solar thermal. Learn more...

Design Assistance - Commercial & Multifamily

The Design Assistance Program provides design professionals, builders, developers and building owners with energy-saving options for the design of new buildings and major renovation projects (over 5,000 square feet). Incentives can be used to reduce the upfront cost of high efficiency measures that exceed Wisconsin’s energy code requirements.  Learn more...

Emerging Technologies

The Emerging Technologies Program identifies new energy efficiency and renewable energy technologies within the industrial, commercial, and agricultural sectors. Financing is awarded to technologies with significant market potential in order to accelerate their adoption as a best practice.

Large Energy Users Program 

The Large Energy Users Program serves customers that have an electrical demand of 1 megawatt or greater, and/or use more than 100,000 therms of natural gas per month, and have energy bills exceeding $60,000 in any of the most recent 12 months.  Customers include businesses in the industrial, manufacturing, healthcare, and insurance sectors; larger universities and colleges; as well as larger municipal wastewater treatment and water supply facilities.  Customers receive technical assistance, support, and recommendations for energy efficiency improvements from sector specific Energy Advisors.  Prescriptive and custom financial incentives are available for a wide range of energy efficiency measures. Learn more...

Multifamily Energy Savings Program

The Multifamily Energy Savings Program targets apartments and condominium complexes with four or more units. Customers receive an energy assessment describing energy savings opportunities available in their building(s), both prescriptive and custom, and the incentives for which customers could be eligible.  The energy assessment will include common areas, whole-building measures and individual residential units as necessary. Learn more...

Small Business Program

The Small Business Program offers increased incentives on most prescriptive measures to help overcome the unique barriers small businesses face. Qualifying customers include commercial and industrial businesses with an average monthly usage of 40,000 kWh or less during July and August.  Learn more...

Strategic Energy Management

Strategic Energy Management is available to large industrial customers interested in the business advantages of a more sustained, strategic commitment to energy efficiency.  Delivered through the Large Energy Users Program, participants will have internal senior management support for energy management, experience with continual improvement systems, a basic submetering network capable of collecting data for key energy uses, and immediate access to four years of monthly energy and production data. Focus on Energy offers unique financial incentives, technical training and professional development opportunities to participants. A 'light' version of the program offers energy management support program for select Large Energy User Program customers that includes energy regression modeling, energy use identification and monthly management assistance.

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Business Incentive Program

Business Renewables & RECIP

Additional Information

Design Assistance

Additional Information

Large Energy Users

Additional Information

Multifamily Programs

Additional Information

Multifamily Energy Savings Program

Multifamily New Construction Program

Small Business

Additional Information

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Submit Your Application

Agriculture, Schools & Government

725 West Park Avenue

Chippewa Falls, WI 54729

Business Incentive

12075 Corporate Parkway, Suite 100

Mequon, WI 53092

Business Renewables

3113 W. Beltline Hwy., Suite 100

Madison, WI 53713

Large Energy Users

440 Science Drive, Suite 203

Madison, WI 53711

Multifamily Energy Savings

12075 Corporate Parkway, Suite 100

Mequon, WI 53092 

Small Business

12075 Corporate Parkway, Suite 100

Mequon, WI 53092

Does your project not fit in one our standard offers?

Custom project incentives are calculated on a case-by-case basis for non-standard technologies and are based on estimated first-year energy savings. So whether you operate a large industrial facility with a $60,000 monthly energy bill, a chain store or franchise, an office, school or municipal building, a farm, or anything in between, we can show you how to be more energy efficient—and how to save on the cost of making improvements. 

Before purchasing equipment or proceeding with upgrades, you must be working with an Energy Advisor from Focus on Energy. Your advisor will help you to determine if your project qualifies for a Focus on Energy custom incentive and will help you obtain necessary pre-approval.

If you are ready to get started with your custom project, please download and complete the Custom Incentive Guide.

Want to know how much your custom project is worth?

Agriculture, School & Government and Large Energy Users Customers

Focus on Energy will pay up to 50% of the cost of an energy project assessment to help you determine the viability of a potential energy project.

Download the Project Assessment Incentive Form to get started. Pre-approval is required.

Find an Energy Advisor to help you with your custom project

Additional Information

  1. If you are building a new facility or largely renovating an existing building, design teams and owners can receive incentives through the Design Assistance Program. Enter your project into the Enrollment Wizard to get started.

  2. Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form. 

Need help financing your next project?

Do you have a project that is stalled due to lack of capital? Financing is available for Business Incentive and Large Energy User Programs customers. Focus on Energy can provide a low interest loan from $25,000 to $500,000. 

Download the Energy Efficiency Best Practices Financing Overview.

Find an advisor to help you get started on your project.

How we can eliminate cash flow challenges

  1. Borrower requests $200,000 in financing:

    Total project installed cost: $200,000

    Focus on Energy incentive: $50,000

    Repayment Schedule:

    First payment of $50,000 due as soon as incentive check is received.

    Balance of $150,000 paid in equal quarterly payments, not to exceed five (5) years.

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Energy Efficiency Best Practices Financing

Focus on Energy now provides a solution to cash flow problems to help get your energy efficiency projects completed


  • 0% interest rate up to 5 years
  • No application fee
  • Subordinate loan position
  • Flexible repayment schedule, based on borrower’s needs
  • No payment due until incentive check received from Focus on Energy
  • Cash flow positive from date of installation


  • Mid-sized & Large Commercial and Industrial customers
  • Projects ranging from $25,000 - $500,000 (exceptions may be considered for higher amounts on a case by case basis)
  • Subject to technical and credit underwriting
  • Customer must demonstrate financial need
  • Preference given to promote less common best practices and broad participation among trade allies
  • Renewable Energy systems are ineligible

Learn how energy efficiency improvements reduce your bottom line

We provide Wisconsin utility customers a wide range of services to help you manage your energy use, reduce energy waste and save money.

Our programs are organized to connect you with resources and experts that understand your business and can identify your greatest savings potential.

How we can help:

  • Technical support & advisement from Energy Advisors and partnering Trade Ally Contractors
  • Financial Incentives on equipment upgrades and retrofits for existing facilities
  • Design Assistance and financial incentives for new construction projects
  • Competitive and prescriptive incentives for renewable projects
  • Training on best practices in the energy efficiency industry

Get the help you need

  1. Do you have a project in mind and need some technical assistance to determine if it's right for your facility? Find a Focus on Energy Advisor to talk to about your project. Or...

  2. Have the project ready to go and need a contractor to purchase materials and or install the equipment? Find a partnering Focus on Energy Trade Ally contractor to complete your project. Or...

  3. Don't know where to start? Tell us about yourself and we'll put you in touch with a Focus representative.

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Additional Information

Custom Incentive Guide

If you are ready to get started with your custom project, please download and complete the Custom Incentive Guide.

Project Assessment Incentive

Want to know if your project is REALLY worth it before getting started? Focus on Energy will pay up to 50% of the cost of an energy project assessment to help you determine the viability of a potential energy project.

Download the Project Assessment Incentive Form to get started. Pre-approval is required.

Utility Release Form

Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form. 

See More Stories

Since 2001, Focus on Energy has helped more than 2.8 million residents and businesses save over $730 million in energy costs. These figures account for thousands of individual successes—stories of energy savings, lower utility bills, and positive environmental impacts. Explore our latest success stories below.

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