To protect the health of our staff and customers, we are suspending in-person meetings with Focus staff until further notice.
Reducing energy waste across Wisconsin

Saving energy saves money. In partnership with 107 Wisconsin electric and natural gas utilities, Focus on Energy works with businesses, farms, school districts, local governments and other property owners to install cost effective energy efficiency and renewable energy projects. Want to get started? Check if your electric and/or natural gas utilities partner with Focus on Energy.

Start reducing energy waste today and start adding to your bottom line!

Agribusiness Customers

Serving farms and agricultural businesses alike throughout the state of Wisconsin, Focus on Energy serves customers through sector specific Energy Advisors and Trade Ally contractors. Contractors, Trade Allies and Energy Advisors know and understand your business. Custom and prescriptive incentives are available on a variety of technologies including lighting, HVAC, air compressors, pumps, ventilation, ag-specific measures and more. Learn more…

Schools and Government Customers

School and Government customers range from K-12 schools, colleges, universities, and federal, state, county, municipal and tribal entities, (exceptions may apply based on peak energy consumption). Focus on Energy serves school and government customers by offering sector specific Energy Advisors and Trade Ally contractors that specialize in the unique needs of your business. Custom and prescriptive incentives are available on a variety of technologies including lighting, HVAC, air compressors, pumps, ventilation and more.  Learn more...

Business Customers

Focus on Energy serves businesses of all types and sizes throughout the state of Wisconsin.  Customers types include businesses in manufacturing, healthcare, and retail sectors; restaurants, and dry cleaners just to name a few.

Custom and prescriptive incentives are offered to customers for a variety of technologies including lighting, HVAC, refrigeration, process systems, commercial kitchen equipment and more. Learn more...

Renewable Energy Options

Are you a Wisconsin business interested in Renewable Energy? Focus on Energy provides business customers with prescriptive and custom financial incentives for solar electric (PV) and geothermal heat pump systems. Funding is managed through a reservation system. The Renewable Energy Competitive Incentive Program (RECIP) also provides business customers with financial incentives for cost effective renewable energy projects. Financial incentives are awarded through a competitive proposal process. Eligible technologies include biogas, biomass, geothermal, wind, and solar thermal.  Learn more...

New Construction

Have a new construction project? Focus on Energy provides design professionals, builders, developers and building owners with energy-saving options for the design of new buildings and major renovation projects. Incentives can be used to reduce the upfront cost of high efficiency measures that exceed Wisconsin’s energy code requirements.  Learn more...

Additional Offerings

  1. Click links below to learn more about specialized offerings Focus on Energy provides business customers.


    Water and Wastewater

    Propane and Electric Incentive Catalog

Applications and information for your next project

Please download and save fillable applications prior to entering information to avoid losing your progress.

2020 Applications

Business Incentive Application [PDF]

Retrocommissioning Enrollment Application [PDF]

Boiler Tune-Up Application [PDF]

Agribusiness Propane Application [PDF]

2020 Catalogs & Supplemental Data Sheets

Agribusiness Catalog [PDF]

Commercial Refrigeration Catalog [PDF]

HVAC / Plumbing Catalog [PDF]

Lighting Catalog [PDF]

Process Systems Catalog [PDF]

Qualified Products

Kitchen Hood Controls Overview [PDF]

Focus on Energy Private Labeling Guidance

Focus on Energy requires lighting products to have the brand, model/catalog number(s), specification sheet(s), and invoicing match their respective DesignLights Consortium™ (DLC) product listing. For privately labeled products, this means the manufacturer, brand and model under which the product is being sold must have its own DLC listing separate from any other DLC listing(s) for the original equipment manufacturer (OEM). Should a separate listing for the privately labeled equipment not exist on DLC, the product is subject to disqualification. Focus on Energy is a DLC member utility and therefore adheres to DLC’s private label policy.

With LED technology advancements and product choices, it has become increasingly common for LED equipment to be rebranded and sold under another manufacturer, model and/or brand. This presents challenges for Utility Programs to verify equipment performance and eligibility as the relationship between the OEM and private labeling entity is not always known. 

The Program relies solely on DLC to validate equipment performance. DLC listed performance data (tested and reported) is exclusive to the product listed, including the specific manufacturer, and model of the product listed on DLC. The challenges in managing the large number of rebranded products available and the OEM they correspond with has resulted in the Program needing to rely solely on DLC to verify equipment performance. Any product being rebranded will be required to be DLC listed under the rebranded manufacturer and model to prove equipment performance and to be considered for any incentives. 

It is strongly advised Trade Allies and customers independently verify that equipment is DLC listed under the manufacturer and model for which it is being bought/sold under. Focus on Energy will not be liable for products which are misrepresented as being DLC listed and/or qualifying for an incentive from Focus on Energy. Please contact your Energy Advisor or Focus on Energy if you need assistance in verifying equipment eligibility. 

Which application do I need?

  1. Need a hard copy of a catalog? Contact your Energy Advisor.

  2. Submit your application to:

    725 W. Park Ave

    Chippewa Falls, WI 54729

    Renewable applications:

    3113 W. Beltline Hwy., Suite 100

    Madison, WI 53713

Does your project not fit in one our standard offers?

Custom project incentives are calculated on a case-by-case basis for non-standard technologies and are based on estimated first-year energy savings. So whether you operate a large industrial facility with a $60,000 monthly energy bill, a chain store or franchise, an office, school or municipal building, a farm, or anything in between, we can show you how to be more energy efficient—and how to save on the cost of making improvements. 

Before purchasing equipment or proceeding with upgrades, you must be working with an Energy Advisor from Focus on Energy. Your advisor will help you to determine if your project qualifies for a Focus on Energy custom incentive and will help you obtain necessary pre-approval.

If you are ready to get started with your custom project, please download and complete the Custom Incentive Guide.

Want to know how much your custom project is worth?

Focus on Energy may pay up to 50% of the cost of an energy project assessment to help you determine the viability of a potential energy project.

Download the Project Assessment Incentive Guide to get started. Pre-approval is required.

Find an Energy Advisor to help you with your custom project

Additional Information

  1. If you are building a new facility or largely renovating an existing building, design teams and owners can receive incentives through New Construction Solutions. Enter your project into the Enrollment Wizard to get started.

  2. Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form

Need help financing your next project?

Do you have a project that is stalled due to lack of capital? Financing is available for commercial and industrial customers. Focus on Energy can provide a low interest loan from $25,000 to $500,000. 

Download the Energy Efficiency Best Practices Financing Overview.

Find an advisor to help you get started on your project.

How we can eliminate cash flow challenges

  1. Borrower requests $200,000 in financing:

    Total project installed cost: $200,000

    Focus on Energy incentive: $50,000

    Repayment Schedule:

    First payment of $50,000 due as soon as incentive check is received.

    Balance of $150,000 paid in equal quarterly payments, not to exceed five (5) years.

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Energy Efficiency Best Practices Financing

Focus on Energy now provides a solution to cash flow problems to help get your energy efficiency projects completed


  • 0% interest rate up to 5 years
  • No application fee
  • Subordinate loan position
  • Flexible repayment schedule, based on borrower’s needs
  • No payment due until incentive check received from Focus on Energy
  • Cash flow positive from date of installation


  • Mid-sized & Large Commercial and Industrial customers
  • Projects ranging from $25,000 - $500,000 (exceptions may be considered for higher amounts on a case by case basis)
  • Subject to technical and credit underwriting
  • Customer must demonstrate financial need
  • Preference given to promote less common best practices and broad participation among trade allies
  • Renewable Energy systems are ineligible

Learn how energy efficiency improvements reduce your bottom line

We provide Wisconsin utility customers a wide range of services to help you manage your energy use, reduce energy waste and save money.

Our programs are organized to connect you with resources and experts that understand your business and can identify your greatest savings potential.

How we can help:

  • Technical support & advisement from Energy Advisors and partnering Trade Ally Contractors
  • Financial Incentives on equipment upgrades and retrofits for existing facilities
  • Design Assistance and financial incentives for new construction projects
  • Competitive and prescriptive incentives for renewable projects
  • Training on best practices in the energy efficiency industry

Get the help you need

  1. Do you have a project in mind and need some technical assistance to determine if it's right for your facility? Find a Focus on Energy Advisor to talk to about your project. Or...

  2. Have the project ready to go and need a contractor to purchase materials and or install the equipment? Find a partnering Focus on Energy Trade Ally contractor to complete your project. Or...

  3. Don't know where to start? Tell us about yourself and we'll put you in touch with a Focus representative.

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Additional Information

Custom Incentive Guide

If you are ready to get started with your custom project, please download and complete the Custom Incentive Guide.

Project Assessment Incentive

Want to know if your project is REALLY worth it before getting started? Focus on Energy will pay up to 50% of the cost of an energy project assessment to help you determine the viability of a potential energy project.

Download the Project Assessment Incentive Form to get started. Pre-approval is required.

Utility Release Form

Some custom projects may require utility data prior to the calculation of a custom incentive. If requested, please download and complete the Utility Release Form. 

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Success Story

Since 2001, Focus on Energy has helped more than 2.8 million residents and businesses save over $730 million in energy costs. These figures account for thousands of individual successes—stories of energy savings, lower utility bills, and positive environmental impacts. Explore our latest success stories below.

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