Our Mission Statement:

Focus on Energy empowers the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.


Focus on Energy is Wisconsin utilities’ statewide energy efficiency and renewable resource program. Since 2001, the program has worked with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects.

The information, resources and financial incentives we provide help to implement energy saving projects that otherwise would not be completed, or to complete projects sooner than scheduled. These energy projects:

  • Help Wisconsin residents and businesses manage rising energy costs
  • Promote in-state economic development
  • Protect our environment
  • Control Wisconsin’s growing demand for electricity and natural gas

Focus on Energy is funded by the state’s investor-owned energy utilities, as required under Wis. Stat. § 196.374(2)(a), and participating municipal and electric cooperative utilities. To participate in Focus on Energy programs, residents or business owners must be customers of a participating utility. 

The primary organizations that make up the Focus on Energy
program include:

  • Aptim

    Administers Focus on Energy program, and is responsible for overall contract management and coordination of specific program offerings, utility coordination, umbrella marketing and communication activities, and reporting to SEERA and the PSC.

  • Wipfli LLP

    Serves as the fiscal agent. In a fiduciary capacity, It receives, distributes and accounts for statewide energy efficiency and renewable energy funds under Act 141.

  • Baker Tilly

    Performs audits to ensure that Program Administrators, contractors and subcontractors comply with the Policy and Procedures Manual created for Focus on Energy as well as contractual requirements.

  • The Cadmus Group

    Leads a team of evaluation experts to quantify the energy saving impacts of the Focus on Energy Program on Wisconsin's citizens and economy. The evaluators are charged with independently verifying Program Administrator reports of energy savings.

  • Public Service Commission of Wisconsin

    Provides oversight of the statewide energy efficiency and renewable energy programs, including: review and approval of the Program Administrator selected by the utilities and of the contracts between the utilities and Program Administrator for the administration of statewide programs; contracting with one or more independent parties for an annual performance evaluation and financial audits of the statewide programs; requiring each energy utility to spend the amount required to fund statewide energy efficiency and renewable resource programs; and managing day-to-day program activities.

  • Statewide Energy Efficiency and Renewables Administration (SEERA)

    Creates and funds statewide energy efficiency and renewable energy programs. SEERA also contracts, on the basis of competitive bids, with one or more persons to administer the programs. SEERA has no obligations regarding the statewide programs other than creating and funding the programs and contracting for their administration.