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Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover

What's New What's New

Online Marketplace

Order products from the comfort of your home and receive instant discounts on energy-efficient products such as smart thermostats, LEDs, advanced power strips and water-saving products. Free shipping on orders over $50 and all others only $5!


Grain Dryer Tune-Up

FOCUS ON ENERGY® will provide $100 per tune-up to help you dry your grain more efficiently. By tuning up your grain dryer, you will see improved control, less downtime and less energy used to dry your grain. Keep your grain dryer running at its highest efficiency by performing annual tune-ups.

Trade Ally

Trade Ally Spotlight

Check out our current Trade Ally Spotlight, which features Focus on Energy Trade Ally contractors who have provided exceptional energy efficiency services to program participants over the years. Click to learn more about our great partners.


Independent Study Shows Economic Benefit of Focus on Energy

Wisconsin residents and businesses keep proving the statewide energy efficiency and renewable energy program stimulate the economy while eliminating energy waste. An annual, independent evaluation showed in 2021 FOCUS ON ENERGY® returned more than $4 for every dollar invested into the program and broke the record for customer satisfaction.

The Cadmus Group prepared the report showing an overall customer satisfaction rating for 2021 at 9.5 on a 10-point scale. Customer satisfaction has risen in each of the past seven years with 9.5/10 the highest number in residential customer satisfaction and 9.4/10 the highest in business customer satisfaction. Businesses and Wisconsin residents reaped the benefits of Focus on Energy’s efforts in the form of reduced emissions, reduced energy waste and costs.

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Saving Energy Raises Funds for Nonprofits in New Richmond

New Richmond residents raised $9,882 in donations for three, local nonprofits in the FOCUS ON ENERGY® “Save to Give Challenge” and have an opportunity to donate more in October. By the end of April, 267 households were taking easy actions to save energy at home and raising money for Five Loaves Food Shelf, Will’s Playground, and the New Richmond School District’s SOAR Center Student Farm.

The “Save to Give Challenge,” is a partnership between Focus on Energy, New Richmond Utilities, and the City of New Richmond that offers residents the chance to earn donations for local nonprofits by taking no- and low-cost steps to save energy at home, like turning off lights or programming the thermostat.

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2022 Energy Efficiency Excellence Award Winners Show Commitment to a Sustainable Energy Future for Wisconsin

FOCUS ON ENERGY® is proud to announce and honor the 2022 Energy Efficiency Excellence Award winners and the 2022 Trade Ally Excellence Award winners. There are five businesses, five contractors, one farm, one school district and one university, and 2 government entities; 10 award winners that took extraordinary steps working with Focus on Energy and their utilities to reduce energy waste and consumption at their businesses and five award winners who work every day with their customers to help them become more energy efficient with any remodeling work or by installing energy efficient products.

Each year, Focus on Energy receives nominations from Wisconsin utilities, Focus on Energy Advisors, and employees of businesses across the state. It is a difficult task to choose these winners, as business winners went beyond basic energy efficiency solutions, consistently looking for ways to cut their waste and Trade Allies ensured residential customers qualified and received Focus on Energy incentives and worked with businesses helping them make better choices when purchasing equipment and creating efficient processes.

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