Focus on Energy partners with utilities across Wisconsin to help residents and businesses reduce energy waste.
For homeowners and renters, save energy and money through energy efficient improvements.
For businesses, farms, schools and multifamily units to cut costs by reducing energy waste.
Trade Ally
For contractors and trade partners, leverage Focus on Energy to help customers and grow your business.
Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover


Light Bulb Finder
Want to make the switch to energy efficient lighting, but not quite sure where to start? We can help. With our Light Bulb Finder tool, we’ll walk you through the best type of bulb for your needs, whether you’re replacing bulbs in outdoor lighting, a chandelier, or your desk lamp. Get started.

Free Products
Our popular incentive that sends free energy-saving products to Wisconsin homeowners is now available to renters and condo owners. Order your free pack now!


On behalf of the Focus on Energy Environmental and Economic Research & Development Program (EERD), Seventhwave is currently conducting a field study to measure light levels in commercial building spaces in Wisconsin. This project will provide Focus on Energy with data that will help encourage customers to implement more comprehensive lighting upgrades that could include controls, lower wattage fixtures, and task tuning. Learn more.

Trade Ally

Learning to S.E.E: Sell Efficiency Effectively

This workshop features highlights from the weeklong Efficiency Sales Professional™ (ESP™) Boot Camp, including: reframing the benefits of efficiency; developing concise and compelling communication tools; migrating the discussion from the “bits, bytes and blinking lights” of your offering to prospect-specific messages that motivate project approvals; and much more.



Focus on Energy Now Offering 25% Discount on Storm Windows

Madison – Focus on Energy is offering something new for Wisconsin residents getting their homes for winter: monetary incentives for installing Low-E storm windows.

Focus on Energy, Wisconsin’s statewide energy efficiency and renewable energy program, has worked with Larson’s to make instant incentives available at the time of purchase at participating retailers, including Home Depot, Lowe’s and Menard’s locations in the state (Home Depot locations in Hudson and Onalaska excluded).

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Solar Tours Shine Light on Evolving Energy Option

Wisconsin - Ken Walz remembers when Madison College installed the solar arrays on its Commercial Avenue campus in Madison about 10 years ago. 
As head of the college’s Renewable Energy certificate program, Walz talks excitedly about how the program has grown since its inception in 2005.
“Enrollment in our program has been surging,” he says. “We actually, for the first time last spring, had a waitlist for our solar class. We had a waitlist for our solar installation class this summer and our classes this fall, as well.”

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Northwest Wisconsin Camp Embracing Energy Efficiency

Luther Park Reduces Energy Costs, Saving Resources for Primary Mission

Siren – Luther Park Bible Camp has been welcoming kids since the early 1930’s in Siren and can bring in well over 1,000 kids during one summer. The camp works in partnership with Lutheran congregations and Executive Director Joel Legred says the camp strives to be a good steward of the environment and the funds that support its ministry.

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