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Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover

What's New What's New

Online Marketplace

Order products from the comfort of your home and receive instant discounts on energy-efficient products such as smart thermostats, LEDs, advanced power strips and water-saving products. Free shipping on orders over $49!


Grain Dryer Tune-Up

FOCUS ON ENERGY® will provide $150 per tune-up to help you dry your grain more efficiently. By tuning up your grain dryer, you will see improved control, less downtime and less energy used to dry your grain. Keep your grain dryer running at its highest efficiency by performing annual tune-ups.

Trade Ally

Trade Ally Spotlight

Check out our current Trade Ally Spotlight, which features Focus on Energy Trade Ally contractors who have provided exceptional energy efficiency services to program participants over the years. Click to learn more about our great partners.


Focus on Energy 20th Anniversary Video Campaign Wins 2021 MarCom Award

Focus on Energy® earned top honors for a fourth year  in a row at the 2021 MarCom Awards for distinction in marketing and communications. Wisconsin’s energy efficiency and renewable resources program collaborated with Discover Mediaworks to create four unique videos. Each video celebrates the 20th Anniversary and  educates Wisconsinites on all of the benefits of Focus on Energy.

Focus on Energy will bring home a Platinum MarCom in the Audio/Video Category for Digital Video Creation-Success Stories. The “Discover Energy Savings” Video Series developed by Focus on Energy and produced with Discover Mediaworks captures the depth of Wisconsin’s energy-efficiency program by highlighting successful projects and stakeholders from around the state.

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ATI Forged Products Recognized for Energy Saving Efforts

(Cudahy, WI) ATI was recently honored with a 2021 Energy Efficiency Excellence Award for significantly reducing energy and lighting consumption at its Forged Products operation in Cudahy, Wisconsin, improving worker safety and productivity in the process. Statewide energy efficiency and renewable energy program FOCUS ON ENERGY® presented the award to ATI’s Cudahy, Wisconsin operations on behalf of Wisconsin’s utilities. The 700-worker location forges high-performance specialty materials for demanding applications in extreme end markets like aerospace, defense and space.

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New Managing Director to Lead Focus on Energy®

(Madison, WI) – As Focus on Energy, Wisconsin’s statewide energy efficiency program, celebrates Energy Awareness Month, it is also celebrating and welcoming a new Managing Director who knows the program well. APTIM, the program administrator for Focus on Energy selected Lisa Stefanik to lead the Focus on Energy team.

Stefanik returns to the program after spending eight years in roles which included implementation, advisory, and evaluation in the energy industry and she has extensive experience in complex program management and operations including forecasting, analysis, budget management and overall program/project implementation. From 2004 to 2011, she worked as the Focus on Energy Marketing Manager and Energy Policy Advisor at the Public Service Commission of Wisconsin.

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