As a dedicated Trade Ally, Riley Electrical Supply has helped businesses across Wisconsin complete more than 500 energy-saving projects. They’ve worked with more than 100 customers, many of them long-term partners, and helped save over 151 million kilowatt-hours of electricity. That’s enough energy to power 870 Wisconsin homes for an entire year. Even more impressive: those projects have brought in more than $460,000 in Focus on Energy incentives, helping businesses improve their bottom line while reducing their carbon footprint.

But numbers only tell part of the story. 

At Riley, the real power comes from the people behind the projects. Owner Tim Riley and his team don’t just sell products—they listen, solve problems, and make it easy for customers to act. That includes managing paperwork, identifying qualifying equipment, and ensuring every step of the process is smooth and stress-free.

“Every time we do a project, I walk into the shop and say, ‘Wow.’ It’s brighter, more welcoming, and it honestly changes the energy in the room,” Willie added. “It helps morale. It helps productivity. And it’s better for the environment.”
 

Lighting upgrades at Holiday Automotive have done more than just reduce energy costs—they’ve improved how the spaces feel for employees and customers.

Tim Riley says that kind of feedback is what keeps them motivated.

“Our goal has always been to help customers save money, feel good about their investment, and create better, more comfortable spaces,” Tim said. “With Focus on Energy, we can do all that—and more.”