Wisconsin’s statewide energy efficiency program took top honors at the 2024 Viddy Awards and the 2024 MarCom Awards. Focus on Energy received a Platinum and a Gold Viddy and two Gold MarCom Awards.
"These awards really capture what Focus on Energy is all about: making energy efficiency simple and achievable for homes and businesses across Wisconsin," said Focus on Energy Managing Director Erin Soman. "We are grateful to receive this recognition and are excited to keep sharing stories that drive real, positive change."
The prestigious Platinum Viddy Award winning entry, "Focused on Community: 80 Years of Bring's Cycling 'Energizing' Wisconsin Rapids," celebrates the organization’s commitment to empowering communities through sustainable energy solutions and impactful storytelling.
“Watt’s the Story?” social media video campaign brought home the Gold Viddy and a Gold MarCom. These 10 videos tackled myths and misinformation about energy efficiency and renewable energy seen on the Focus on Energy Social Media pages.
The Energy Efficiency Madness campaign received a Gold MarCom. Inspired by March Madness, this campaign turned energy education into a game – with each stage of the bracket-style competition drawing awareness to an energy saving project.
The Viddy Awards, formerly the Videographer Awards, and the MarCom Awards are among the most respected third-party evaluations of creative work in the industry. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.