Heating and Cooling

Enjoy year-round comfort and savings

When you consider that heating and cooling accounts for nearly half of an average home’s energy usage, it’s easy to see how important it is that your heating and cooling equipment is running efficiently. Efficient equipment typically consumes 10 - 30% less fuel, is quieter and maintains more consistent temperatures in the home. 

If you are considering new heating and cooling equipment, Focus on Energy offers incentives and resources to help you make the most of your investment. Choose from a variety of energy-saving options, including a new furnace, boiler, smart thermostat or water heater. You can receive incentives for each individual improvement, or make multiple upgrades at once and increase your incentives and energy savings.

Signs it's time for an upgrade:

  • Your heating and cooling equipment is unreliable, inefficient, or over 15 years old.
  • You’ve noticed excessive blower noises, or sporadic pops, bangs, or rattles from your furnace.
  • Your energy bills have gone up.
  • Your home is cold and uncomfortable.

Improvements are made through a Focus on Energy Trade Ally contractor who will guide you through the process and complete the installations. Our partnering Trade Allies receive specialized training and resources that set them apart from other contractors.

Find a Trade Ally contractor to install your new equipment and help you apply for your incentives.

How do I get incentives for my new equipment?

  1. There are two incentive levels: standard incentives and higher income-qualified incentives. See if you are eligible for income-qualified incentives here

  2. Purchase equipment from the pre-qualified equipment lists and review program terms.

  3. Apply online or download and submit your Heating and Cooling Incentive Application [PDF] and required supporting documentation within 60 days of installation.

  4. Interested in a geothermal system? Find information and apply online.

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Incentives and Eligibility

Incentives effective January 1, 2022

Heating and Cooling Equipment Standard Income-Qualified

95% AFUE Single- or Multi-Stage Natural Gas Furnace



96% AFUE Single- or Multi-Stage Natural Gas Furnace



97%+ AFUE Multi-Stage Natural Gas Furnace



Ducted Heat Pump or Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing propane, oil, or electric furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF



Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing natural gas or electric furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF Starting June 1, 2022, through September 30, 2022, an additional bonus of $500 for qualifying systems.



ECM Replacement (must replace existing PSC Motor)



95%+ AFUE Natural Gas Home Heating Boiler



90-94% AFUE Natural Gas Home Heating Boiler



Indirect Water Heater installed at the same time as a qualifying boiler



95%+ AFUE Natural Gas Combination Boiler



90-94% AFUE Natural Gas Combination Boiler



Smart Thermostat installed by a qualified HVAC contractor. For use with natural gas furnace, natural gas boiler or air source heat pump only.



Single Package Vertical Unit, ≥ 90%+ Thermal Efficiency, NG, ≥ 10.0 EER Cooling $150 $150
Single Package Vertical Unit, ≥ 90%+ Thermal Efficiency, NG $100 $100
Packaged Terminal Heat Pump < 8,000 BTUh, ≥ 10.7 EER and ≥ 3.1 COP $100 $100
Packaged Terminal Heat Pump 8,000–9,999 BTUh, ≥ 10.4 EER and ≥ 3.0 COP $100 $100
Packaged Terminal Heat Pump 10,000–12,999 BTUh, ≥ 9.9 EER and ≥ 2.9 COP $100 $100
Packaged Terminal Heat Pump ≥ 13,000 BTUh, ≥ 9.3 EER and ≥ 2.9 COP $100 $100
Certified Geothermal or Ground Source Heat Pump, with natural gas back-up $1000 $1000
Certified Geothermal or Ground Source Heat Pump, with non-natural gas back-up $750 $750
Mini-splits/Multi-split Heat Pumps* $300+ $300+

*Contact your Trade Ally to learn more about the mini-split/multi-split heat pump incentives.

Note: Work with your Trade Ally contractor to ensure the equipment you install qualifies for Focus on Energy incentives. Trade Ally contractors are independent contractors who you will contract directly with. Focus on Energy does not warranty or guarantee the delivery of services of your chosen Trade Ally contractor.

Equipment Qualifications

High-Efficiency Furnaces

High-Efficiency Boilers

High-Efficiency Combination Boilers

Combination Natural Gas Boiler with Integrated Domestic Hot Water and Outdoor Reset Control, 90%+ AFUE

Pre-Qualified 90%+ AFUE Natural Gas Combination Boilers [PDF]

Boiler Eligibility Requirements

Electronically Commutated Motor (ECM) Replacement

Indirect Water Heater

Indirect Water Heater for Home Heating Boiler

Indirect Water Heater Eligibility Requirements

Geothermal Heat Pump

Geothermal Heat Pump System with Auxiliary Electric Resistance/LP or Auxiliary Natural Gas

Geothermal Heat Pump Qualified Equipment List [PDF]

Geothermal Heat Pump Requirements

Dual Fuel Heat Pump

Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing Propane or Oil Furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF

Dual-Fuel Heat Pump (Air Source Heat Pump with new or existing Natural Gas Furnace) Ducted Heat Pump 15+ SEER, 8.5+ HSPF

Dual Fuel Heat Pump Directory

Dual Fuel Heat Pump Eligibility Requirements

Terms and Conditions

General Program Terms and Eligibility Requirements:

  • Must be a customer of a participating utility. Focus on Energy incentives are available to Wisconsin residential customers of participating utilities. Verify your utility
  • Offer is valid for equipment and products purchased and installed between January 1, 2022, and December 31, 2022.
  • Only single family dwellings, multifamily dwellings with three or fewer units under a single roof, or a multifamily dwelling of 4+ units under a single roof where the heating/cooling equipment only heats/cools a single dwelling, are eligible for incentives included in this application. Incentives may be available for other customer or property types. Please visit https://focusonenergy.com/business for more information.
  • Any project with an expected incentive exceeding $10,000 requires pre-approval BEFORE project initiation or equipment purchase to guarantee fund availability. Projects not receiving pre-approval will be subject to funding availability.
  • Incentives are limited to $500,000 per customer per calendar year for all Focus on Energy incentives
  • Incentives may not exceed the total purchase price of the energy efficient equipment. The only costs eligible for incentives are: materials; equipment; external labor.
  • Allow approximately 8-10 weeks for your completed application to be processed. Incomplete applications cannot be processed. Failure to complete the application in full and provide the required supporting documentation will either delay the payment process or result in your application being denied. Receipt of an application does not guarantee payment of an incentive.
  • The program is not responsible for items (i.e. applications, supporting documentation, incentive checks) lost or damaged in the mail.
  • Focus on Energy will only pay one incentive for each piece of equipment. Incentives paid on this application cannot be claimed on another Focus on Energy application. Similarly, incentives can only be paid to one person or entity (i.e., either the resident or landlord, not both).
  • All equipment installations are subject to verification inspection by the program to ensure the equipment is properly installed and operating.
  • Participants must allow, if requested, the program or a program representative reasonable access to their home to verify the installed equipment.
  • A current list of qualified products for most equipment is available under the Equipment Qualifications tab. If you have a question concerning one of the lists, please email homerewards@focusonenergy.com with "Equipment" in the subject line.

You are only eligible to participate in the program if you are:

  • A current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; or
  • A landlord (who is not the utility account holder) who paid for the equipment installed in the residence of a current residential customer of a participating utility in Wisconsin at the time of equipment purchase and installation; and
  • Installing qualifying energy efficient equipment in an existing residential dwelling. New construction does not qualify.

Your installation of high efficiency equipment is only eligible for an incentive if:

  • It meets all equipment-specific, energy efficiency, and program requirements as outlined in our eligibility guidelines by equipment type:
  • It is replacing existing equipment used for the same purposes. Equipment additions to a residential dwelling, which are not replacing existing equipment, do not qualify.
  • It is purchased new. Resale material or material that is leased, rebuilt, rented, received from insurance claims, received from a manufacturer warranty, purchase through Focus on Energy or won as a prize does not qualify. Equipment purchased with a home warranty is eligible if the incentive does not exceed the total purchase price of the energy efficient equipment less the home warranty reimbursement.
  • Equipment is installed by a professional contractor with appropriate insurance, permits, and licenses. A valid Wisconsin State professional contractor’s license or credential is required.
  • Equipment is installed conforming to all applicable building, local, state and federal codes, standards, ordinances and regulations, and manufacturer specifications.
  • Equipment is installed and operational prior to submittal of this application at the address listed on the application.
  • It is installed in a property owned by the applicant, or the applicant has received permission from the property owner to install the equipment. If you do not own the property where this equipment is installed, as a residing tenant you are responsible for obtaining the owner’s permission to install the equipment for which you are applying for an incentive. Submission of this application indicates that you have obtained this permission.

To be considered complete and eligible for incentives, all applications must:

  • Be postmarked no later than 60 days after the installation date.
  • Be signed by the purchaser (utility account holder, landlord, or applicant signing on behalf of the utility account holder) or Trade Ally.
  • Include tax information for landlord or Trade Ally if receiving the incentive
  • Include itemized contractor invoice(s) or proof of purchase receipt(s) containing:
    • Equipment make and model
    • Itemized equipment and total installed cost.
    • Total number of units installed
    • Purchase date or installation date
    • Professional contractor’s business/company name, address, and phone number
    • Balance due of zero, paid in full stamp, or payment terms