Marketing Resources

Ready-to-use Marketing Materials

Community-based organizations can put Focus on Energy resources to work for their clients and communities. From ready-to-use templates and outreach materials to educational tools, you’ll find everything you need to spark interest, share savings opportunities, and make energy efficiency easy and rewarding.

Program Overviews Educational Materials Newsletter Articles Social Media Videos IRA Home Energy Rebates

Program Overviews

Use these overview sheets to learn about Focus on Energy programs and easily share participation and financial incentive details with your local businesses and residents.

Business - 2026 Information Coming Soon!	Homeowner/Renter
Summary of Services and Rebates - English	HVAC, Insulation, and Air Sealing Rebates - English
Summary of Services and Rebates for Multifamily Properties English	Solar Rebates - English
	Insulation and Air Sealing Rebates - English
	Smart Thermostat Rebates - English
	DIY Sealing Air Leaks and Insulating Your Home - English

Educational Materials

Help your community save energy and money. Share these materials with residents and businesses to provide more details on technologies and resources making energy efficiency easy.

Business	Homeowner/Renter
Upgrading Lighting in Your Multifamily Building – English	Sealing Air Leaks – English
Retail and Grocery Energy Saving Guide: Identify Energy Saving – English \| Spanish	Building a New Home – English
Restaurant Energy Saving Guide – English \| Spanish	Insulating Your Home – English \| Spanish
	Ventilating your home – English \| Spanish
	Energy-Saving Tips for Renters – English \| Spanish
	Protect Your Home From Moisture Problems - English
	How to Spot and Identify Ice Dams – English \| Spanish
	What to Do About Vermiculite – English \| Spanish
	What to Know Before Replacing Windows – English \| Spanish
	Why a Home Energy Assessment Can Save You Money – English
	Overview of programs for homeowners and renters – English \| Spanish
	Find Hidden Energy Waste: A Fun coloring Sheet for Kids -- English
	Heat Pump Buyers Guide: What to Look For – English
	Your Guide to Improving Home Energy Efficiency – English
	Lighting and Appliance Savings Guide - English
	DIY Energy-Saving Tips for Your Home – English \| Spanish

IRA Home Energy Rebates

IRA Home Energy Rebates Stakeholder materials can be used to promote Wisconsin’s Home Efficiency Rebates (HOMES) and Home Electrification and Appliance Rebate (HEAR). Be sure there are IRA Registered Contractors available in your area to serve potential customers.

Videos

Share videos with your community to raise awareness about Focus on Energy programs. Subscribe to our YouTube channel to access the latest resources and content you can post for residents and local businesses.