Trade Ally Contractors: Your Partners in Saving Energy
You're Not Alone!

Reliable Helping Hands

Whether you need to figure out your next energy-efficient home project, get help with rebates, or just need a reliable helping hand, you can count on a Focus on Energy Trade Ally contractor.

Worker blowing insulation
Man on rooftop installing solar panels

What’s a Trade Ally?

Trade Allies are trusted contractors and service providers who work with Focus on Energy to help Wisconsin residents save energy through expert recommendations, professional services, and energy-efficient home improvements.

Not only are they qualified experts in their industry, but they also have in-depth knowledge of Focus on Energy programs, rebates, and offers — and are prepared to guide you through the process every step of the way.

Looking for ways to reduce your energy costs? Reach out to a Trade Ally near you and get the savings started.

Types of Trade Allies

Each Focus on Energy Trade Ally is a specialist in at least one of the following: insulation and air sealing, HVAC, or solar. No matter what kind of energy-saving project or service you need, there’s a qualified Trade Ally ready to help.

Insulation Trade Allies

Insulation Trade Allies are industry leaders in insulation and air sealing — your home’s first and best defense against energy waste, drafts, ice dams, and indoor air quality issues. Many are also certified by the Building Performance Institute to perform home energy assessments.

Even better? Choosing a participating insulation Trade Ally is the first step to qualifying for Focus on Energy rebates.
 

HVAC Trade Allies

HVAC Trade Allies are your go-to experts on all things heating and cooling. Whether you’re considering a new smart thermostat, water heater, or heating and cooling system, an HVAC Trade Ally can determine the best upgrade for your needs — and help you secure a Focus on Energy rebate or discount.

Solar Trade Allies

Solar Trade Allies work with your utility to help you navigate the process of installing a solar electric system. From securing permits to claiming Focus on Energy rebates, solar Trade Allies are always ready to brighten your day.

Not Your Average Contractor

What makes a Trade Ally a Trade Ally?

Here are just a few ways they stand apart from ordinary contractors: 
•    Have access to specialized trainings, resources, and support from Focus on Energy.
•    Maintain a deep understanding of Focus on Energy programs and offerings. 
•    Hold high standards for quality and service with periodic inspections of their work.
•    Can help you access exclusive Focus on Energy rebates and instant discounts. 
•    Are proven experts in their field who can educate you about your home’s energy use.

The Easy Route to Rebates

Working with a Trade Ally is the simplest — and sometimes only — way to ensure you qualify for Focus on Energy rebates.

Available rebates include: 
•    Insulation and air sealing: up to $3,470.
•    Geothermal heat pumps: up to $1,000.
•    Variable-speed water pumps: up to $320.
•    Solar panels: up to $600.

Ready to Get Started?

When you need a reliable energy expert to help with your home upgrades, you know you can depend on a Focus on Energy Trade Ally. Find yours today and discover the energy-saving possibilities for your home.

Related Blogs

What You Need to Know About the Home Energy Tax Credit Ending

Many federal home energy tax credits are ending on Dec. 31, 2025. Save on solar, heat pumps, home insulation and pair your tax credits with Focus on Energy® rebates to save even more
Read More

Empiece su viaje hacia la eficiencia energética con Focus on Energy

Conoce a Diana, una propietaria de Wisconsin que está comenzando su viaje hacia la eficiencia energética.
Read More

Understanding R-Values and Insulation

Insulation — how does that stuff work? Of course, insulation keeps heat from moving through spaces in your home where it shouldn’t. Knowing more about how it works and the best types for each space can only benefit you. Because with the right insulation in the right place, you can save big on heating and cooling costs, improve your home’s air quality, keep out pests, and more.
Read More
Join our newsletter to stay up-to-date.
Need answers? Try our Help Center. Help Center
Looking for something specific?
© 2025 Focus On Energy