Focus on Energy partners with utilities across Wisconsin to help residents and businesses reduce energy waste.
For homeowners and renters, save energy and money through energy efficient improvements.
For businesses, farms, schools and multifamily units to cut costs by reducing energy waste.
Trade Ally
For contractors and trade partners, leverage Focus on Energy to help customers and grow your business.
Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover


Light Bulb Finder
Want to make the switch to energy efficient lighting, but not quite sure where to start? We can help. With our Light Bulb Finder tool, we’ll walk you through the best type of bulb for your needs, whether you’re replacing bulbs in outdoor lighting, a chandelier, or your desk lamp. Get started.

Free Products
Our popular incentive that sends free energy-saving products to Wisconsin homeowners is now available to renters and condo owners. Order your free pack now!


On behalf of the Focus on Energy Environmental and Economic Research & Development Program (EERD), Seventhwave is currently conducting a field study to measure light levels in commercial building spaces in Wisconsin. This project will provide Focus on Energy with data that will help encourage customers to implement more comprehensive lighting upgrades that could include controls, lower wattage fixtures, and task tuning. Learn more.

Trade Ally

Learning to S.E.E: Sell Efficiency Effectively

This workshop features highlights from the weeklong Efficiency Sales Professional™ (ESP™) Boot Camp, including: reframing the benefits of efficiency; developing concise and compelling communication tools; migrating the discussion from the “bits, bytes and blinking lights” of your offering to prospect-specific messages that motivate project approvals; and much more.

Register Now



Light Bulb Finder App Helps Wisconsinites Switch to Energy-saving LEDs

The Light Bulb Finder app takes all the confusion out of finding energy-saving LEDs with the right style, fit, and light quality for your home. The award-winning app – available on computers, tablets and smartphones – is offered free to Wisconsin residents and includes new, upgraded features. 

Light Bulb Finder makes everyone an instant expert when replacing incandescent bulbs or CFLs with more energy-efficient LEDs. In minutes, residents can determine what kind of bulbs are best for their homes, view discounts, and create shopping lists for easy reference at local and online retailers. 

In addition to finding the right LEDs, users can calculate energy and financial savings for a single lighting fixture or an entire home. 

“Consumers have all the information at their fingertips, enabling them to make informed decisions at the moment they need it,” says Adam Borut, president of Eco Hatchery and developer of the app. Light Bulb Finder is offered by all Wisconsin utilities through Focus on Energy, the statewide energy efficiency and renewable resource program. 

Awarded “Best Overall App for the Environment” by the U.S. Environmental Protection Agency in 2011, Light Bulb Finder has new features tailored specifically to the needs of Wisconsin households. 

To try Light Bulb Finder for free, visit
About Eco Hatchery 
Eco Hatchery LLC is a software developer specializing in residential energy efficiency programs offered by utilities, municipalities and other organizations. For information, contact or (414) 698-8112.  Light Bulb Finder is available at

About Focus on Energy 
Focus on Energy is Wisconsin utilities' statewide energy efficiency and renewable resource program funded by the state's investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy information, resources and financial incentives help implement projects that otherwise would not be completed. For information, visit

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