Look up “energy efficiency” in the dictionary, and a century-old iron foundry probably isn’t the first example you’d expect to find. Yet in South Milwaukee, Emerson’s Appleton Group Foundry is rewriting that story—showing how tradition and innovation can work hand in hand.
For more than 100 years, the foundry has poured hot iron and manufactured cast-iron parts that power industries across the country. Today, that same facility is proving that efficiency and sustainability can thrive even in one of the most energy-intensive manufacturing environments. In May 2025, Emerson Appleton earned a Focus on Energy Efficiency Excellence Award, joining just 11 recipients recognized statewide.
Between 2017 and 2024, Emerson Appleton completed 20 energy efficiency projects with support from Focus on Energy and We Energies. The results speak for themselves:
“These are the kinds of numbers you can see right on the utility meters,” said Plant Manager John Schuster. “We got a 40% reduction in our kilowatt use per melt and nearly a 30% reduction in our gas usage. The meters don’t lie.”
None of this happened overnight. Emerson Appleton worked closely with Focus on Energy’s Energy Advisor Paul Kling, who helped identify projects and guide them through implementation.
“So far, they’ve had 20 incentives,” Kling said. “They’re saving $50,000 in gas at today’s rates, and about $1.25 million in electric costs. That’s $1.3 million in savings every year.”
Projects included everything from LED lighting and variable frequency drives to advanced controls and induction melting systems. Each upgrade not only saved energy but also cut costs and reduced emissions.
As State Senator Chris Larson noted during the award ceremony, “Emerson Appleton Group has really been a flag bearer…a poster child for what this industry can be and should strive to be. They’re showing that it can be done.”
Energy efficiency at the South Milwaukee foundry isn’t just about technology—it’s about culture. Emerson has a network of more than 120 Green Teams worldwide, with the South Milwaukee team leading by example.
“The stuff doesn’t happen on its own,” Schuster explained. “You can have a goal, but if you’re not taking those steps every day and working through the spreadsheets, then it doesn’t happen. It takes a lot of people putting in effort and working together on the same things.”
That culture of teamwork and accountability has allowed Emerson Appleton to maintain momentum year after year. Each success builds confidence in the next project, creating a cycle of savings and sustainability.
The foundry’s commitment to sustainability doesn’t stop with energy. Emerson Appleton is now recycling its foundry sand, diverting it from landfills and reusing it in road construction.
“Foundries are the largest recyclers in the world by weight,” Schuster said. “We’re doing our part with zero waste initiatives, recycling sand instead of sending it to landfills. Sustainability is about continuous improvement, and we’re committed to that.”
For Wisconsin’s statewide energy program, stories like Emerson’s underscore the value of collaboration.
“Focus on Energy exists for one reason—to help residents, businesses, and communities across the state use energy smarter,” said Public Service Commissioner Joe Pater. “We’re proud to support Wisconsin businesses like Emerson Appleton who are making smart, sustainable investments that benefit not just their operations, but their communities and the entire state.”
With more than $1 million in annual savings, reduced emissions, and a model for other foundries across the country, Emerson Appleton is living proof that even the heaviest industries can be leaders in sustainability.
Their work shows how Wisconsin wins with energy efficiency—one project, one team, and one century-old foundry at a time.