“Wattson, The Energy Elf on the Shelf”, a Christmas campaign aimed at reminding homeowners how to save energy during the holidays, earned the Creative Editing/Video Gold Hermes.

“Energy Efficiency Madness” received an Interactive Media/Social Media Campaign Honorable Mention. This campaign, taking place during the NCAA Basketball Tournament, educated homeowners on the energy efficiency projects and products where Focus on Energy can offer rebates. It was also an online contest where the winner chooses the most energy-efficient project/product.

“It’s exciting to see Wisconsin homeowners engaging with energy efficiency as a practical way to lower their energy bills,” said Erin Soman, Managing Director of Focus on Energy. “These awards recognize our team’s ability to connect with people through creative, accessible messaging that turns interest into action.”

The Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and awards outstanding achievement and service to the profession. Here are all the winners in each category.