Focus on Energy is sponsoring FREE Selling Energy training this June

Focus on Energy is collaborating with Selling Energy to offer the new Selling Energy Solutions Mini Boot Camp, presented by Mark Jewell, an award-winning sales trainer and Wall Street Journal bestselling author with 30 years of experience selling energy projects.

Highlights of this 2-part webinar series will be: asking for referrals, partnering with customers and ‘coopetition,’ asking better questions, creating a successful story archive, using video to open doors and close sales, informing your pitch with business system acumen, and creating a one-page financial analysis. Please note: Registration for this event will close on Wednesday, June 14th.

Selling Energy Solutions Mini Boot Camp - timing and topics:

PART 1 - Thursday June 15th, 2023, from 9:00 AM to Noon Central, live/online

• Reframing energy projects to match each customer’s segment-specific goals/yardsticks.
• Crafting and practicing compelling elevator pitches and three-sentence solicitations.
• Drafting and presenting compelling one-page narrative proposals focused on “why.”

PART 2 - Wednesday, June 21st, 2023, from 9:00 AM to Noon Central, live/online

• Presenting one-page financial analyses featuring the right metrics.
• Overcoming objections to “win” ignored, stalled, rejected or new energy proposals.
• Leveraging cross-selling, up-serving, referrals, etc. to generate “win-win” outcomes.

Special Bonus: Registrants will receive free annual access to Selling Energy’s Segment Guides™ database ($588 value) filled with the jargon, yardsticks, and sound bites that will allow energy professionals to position themselves as peers to their customers. Segment Guides contains hundreds of segment-specific non-utility-cost financial and non-financial benefits of energy solutions that provide compelling content to be used in both synchronous and asynchronous virtual selling scenarios.

Please fill out the form and submit to get started, HERE. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending both live/online events, and accessing the Segment Guides and event recordings.

Eligibility: Current Focus on Energy Trade Allies and all Wisconsin ratepayers are eligible to enroll. Two employees from each current Trade Ally company may sign up, but unique email addresses must be used by each registrant.

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.