Limited seats available for April session.
Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for accessing the online training and details for in-person event on April 21 from 9 a.m.-noon in Fond du Lac.
Live/Online Webinar + In-Person Workshop
Sponsored by Focus on Energy and presented by Mark Jewell, award-winning sales trainer and Wall Street Journal bestselling author.
RESIDENTIAL TRAINING
Online/On-Demand Webinar (90 Minutes)
Getting Homeowners Excited About Energy Solutions™
It would be easy to assume that "saving energy" and "improving comfort" are the two most important reasons homeowners become interested in efficiency upgrades. Those two drivers explain why a lot of homeowners start thinking about upgrades. That said, the key to getting more upgrades approved lies in asking the right questions, understanding the homeowner's values, and reframing the solution so that it resonates with something more vital than just reducing the utility bill or fixing a drafty room. Understanding the homeowner at least as well as you understand their home is especially important when selling upgrades these days given the backdrop of slower home sales, higher interest rates, changes to rebates and incentives, and more. This session will empower you to have more successful conversations with both market-rate and income-eligible homeowners as you focus on growing your revenue and profit in 2026!
Corresponding Half-Day In-Person Workshop
Secrets of the Most Successful In-Home Sales Professionals™
📅 April 21 | 9:00 a.m. – 12:00 p.m. CST
📍 Fond du Lac Library - 32 Sheboygan St, Fond du Lac, WI, 54935
Want to learn how to improve your closing ratio selling energy efficiency solutions to both market-rate and income-eligible homeowners? Discover the success strategies and tactics of top-performing in-home sellers. Learn how to revitalize your “kitchen table conversation” with the most compelling reasons to upgrade. Stacking today’s rebates and incentives can help eligible customers afford improvements that will lower their utility bills, improve their comfort, and support higher home value… in some cases, with very little to no out-of-pocket cost. Bottom line, the most successful in-home sales professionals realize they need to understand the homeowner at least as well as they understand the home. They know that asking the right questions, building rapport and trust, and concisely communicating all the benefits of a proposed upgrade are all key ingredients to winning more business.
BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:
- Access to Monthly Mastermind Group Coaching Calls. During the session, Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal or a portion of a sales presentation.
- Single-user, full-year license to Selling Energy’s Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments, including Residential.
Why You Should Attend
- Sharpen your sales conversations with real examples.
- Learn frameworks that address inflation, incentives, and decision-maker priorities.
- Leave with assets you can use immediately in the field.
Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online and in-person events, and accessing the Segment Guides and event recordings.
Eligibility: Current Focus on Energy Trade Allies and all Wisconsin ratepayers are eligible to enroll. One employee from each current Trade Ally or company may sign up, but unique email addresses must be used by each registrant.
Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.
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