The most valuable benefits of an energy project often go far beyond utility savings. Learn how to use AI to uncover customer-specific financial and non-financial benefits that strengthen your case and help win project approval.
You'll learn how to:
- Sell utility-cost financial, non-utility-cost financial, non-financial benefits.
- Use AI to uncover customer-specific value
- Build a stronger case for approval
Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online events, and accessing the supporting online resources.
BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:
- Access to Monthly Mastermind Group Coaching Calls. During the session, Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal, or a portion of a sales presentation.
- Single-user, full-year license to Selling Energy's Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments.
Why You Should Attend
- Uncover more value by looking beyond utility-cost savings.
- Build stronger financial cases that resonate with decision-makers.
- Leave with practical strategies you can apply immediately to win more project approvals.
October 28 | 10:30 a.m. to 12:30 p.m. CT
Part 2: Selling More with Fewer Numbers: The One-Page Financial Analysis™
Give your internal champion the financial case they need to win approval. Learn how to create a compelling one-page financial analysis; compare cash, financing, and phased options; and demonstrate the true cost of delaying a project.
You'll learn how to:
- Present the financial metrics decision-makers value
- Compare funding and deployment options
- Use the cost of delay to motivate action
Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online events, and accessing the supporting online resources.
BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:
- Access to Monthly Mastermind Group Coaching Calls. During the session, Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal, or a portion of a sales presentation.
- Single-user, full-year license to Selling Energy's Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments.
Why You Should Attend
- Give your internal champion a clear, compelling financial case to present.
- Learn how to compare cash, financing, and phased funding options.
- Use the true cost of delay to accelerate project approval.
