Business Incentive Program

NEW Limited Time offering exclusively for the Business Incentive Program customers!

The end of the year is near!  For a limited time, the Business Incentive Program (BIP) is offering up to 25% in additional incentives for projects completed between October 1 and November 30.

  • Projects installed between October 1 and October 31, 2018 AND have an application submitted by November 15, 2018 – eligible for a 25% in additional incentives on standard prescriptive incentives (use code SO-ECB25).
  • Projects installed between October 1 and November 30, 2018 AND have an application submitted by December 7, 2018 – eligible for a 10% in additional incentives on standard prescriptive incentives (use code SO-ECB10).
  • Download the Early Completion Special Offering Overview


  1. Get started by contacting your Trade Ally, reaching out to an Energy Advisor, or get started on your own
  2. Complete the installation of equipment within the timeframes noted above 
  3. Submit your complete application, along with supporting documentation, within the specified timeframes to qualify for the additional incentive.  One of the above referenced Incentive Codes must be on the application for the additional incentives to be provided.  

Additional Details:

  • Additional incentives are available on prescriptive measures only.  Custom projects do not qualify.
  • The additional incentive is capped at $5,000 per application 
  • The total incentive (including the special offering) cannot exceed 100% of project costs, including equipment and installation.
  • These additional incentives cannot be combined with other special offerings or bonuses
  • Incomplete applications received by the deadline date are not guaranteed an incentive
  • Incentives are provided on a first come, first serve basis. The Program reserves the right to discontinue the offering at any time based on funding availability 
  • This offer does not require a reservation code, but the referenced incentive code is required on the application for the additional incentives to be provided.
  • This offering cannot be applied to previously submitted or paid applications which did not otherwise have the additional incentives applied for.  Applications are required to have the appropriate Incentive Code included at the time of submission in order to qualify for additional incentives.  Duplicate application submissions will not be honored.   
  • This offer is exclusive to Business Incentive Program customers

Turn energy savings into your competitive advantage

We want to help Wisconsin businesses, like yours, get the most out of their energy and business dollar. Flex your investment power and stretch your budget by participating in the Focus on Energy Business Incentive Program.

Top reasons to consider energy efficiency:

  • Turn energy savings into profits
  • Help improve Wisconsin's economy
  • Improve quality of life for your employees
  • Do something good for the environment

Let the Business Incentive Program help make your business more efficient through our comprehensive incentive offerings. 

Who is eligible for the Business Incentive Program (BIP)?

Qualifying customers include commercial and industrial businesses who average 1,000 kW or less per month.  Typical businesses include, but are not limited to, banks, hotels, grocery stores, breweries, food processing, and manufacturing.

Businesses which involve the use of single family homes or residential dwellings with three units or less as income properties do not qualify for the Business Incentive Program.  If you are a customer who operates a business on a residential utility rate, eligibility for Business Incentive Program incentives is not guaranteed.  Please contact the Program at 877.334.1721 for assistance in determining what incentives your property may qualify for.

Businesses which do not fall under AgSG, LEU, or MESP should apply for incentives under the Business Incentive Program.  Small Business Program customers may apply for BIP incentives if no Small Business Program specific measure is available.

Typical facilities include:

  • Breweries
  • Food processing
  • Lodging
  • Healthcare
  • Restaurants
  • Retail and Grocery

How do I get started?

  1. Work with a contractor or Energy Advisor to identify where what saving opportunities exist for your business or discuss incentive opportunities for a project you've already identified.

    • You can use any local contractor or work with one of Focus on Energy's trusted partners. For a list of registered Focus on Energy Trade Allies click here.
    • Find your local Focus on Energy Advisor by visiting our online EA map, calling us at 877.334.1721 or emailing us at
  2. Determine if your project qualifies for prescriptive or custom incentives

    • Prescriptive incentives are set dollar amounts for more standard equipment replacements. You can find a complete list of our prescriptive incentive offerings by visiting our catalogs & applications page. Review the incentive catalogs for a full listing of incentives and equipment requirements. Pre-approval is typically not required unless otherwise stated in the catalog.
    1. Reservation codes are required on select measures. See catalog for full details.
    2. Delamping reservation code requests can now be completed online.
    • Custom incentives are for more unique equipment replacements, such as when equipment is being added or even eliminated. Custom incentives vary based on the estimated energy savings and pre-approval is required prior to equipment being purchased, ordered, or installed. Work with an Energy Advisor to determine what incentive your project may be eligible for.
  3. Install your equipment and submit your incentive application within 60 days of installation.

    *Deadlines and paperwork requirements may vary for custom incentives. Contact an Energy Advisor for more information.

  4. Receive your incentive and start saving!

Show Details

Resources for your Business

Learn more about savings and incentive opportunities based on your business type by checking out the resources below.

Business Incentive Program Overview

Summary of Services & Incentives