Focus on Efficient Water Heating

water heaters

Heating water in a water heater accounts for about 18% of the energy used by an average home—more than a refrigerator, dishwasher, clothes washer, and dryer combined.

Serious energy savings on water heating equipment. 

Focus on Energy provides a $50 instant discount on ENERGY STAR® natural gas storage water heaters at Lowe’s and The Home Depot stores throughout the state of Wisconsin.

Focus has also partnered with participating Trade Ally contractors to provide instant discounts on ENERGY STAR electric heat pump water heaters starting at $300 and instant discounts on natural gas tankless water heaters starting at $120. 

  • To maximize efficiency, electric storage water heaters use a high-efficiency heat pump to transfer heat from the surrounding air to the water— think of it like a refrigerator running in reverse.

    ENERGY STAR certified electric heat pump water heaters use less than half the energy of a standard electric storage water heater and could save a four-person household $330 per year in energy costs. Larger families may save even more! 

  • Whole home natural gas tankless water heaters save energy by heating water only when needed, eliminating energy lost during standby operation. When a hot water tap is turned on in the home, cold water is drawn into the water heater. A flow sensor activates the gas burner, which warms the heat exchanger. By heating water only when needed, instead of maintaining a tank full of hot water at all times, tankless water heaters can achieve greater efficiency than standard tank-type water heaters. 

ENERGY STAR certified natural gas tankless water heaters cut water heating expenses by heating water only when it’s needed, while also providing continuous hot water delivery. These models are a great choice for new         construction/remodeling, and they are also becoming popular as a replacement for gas storage water heaters. 

For additional equipment information and qualified product lists, visit

Getting your discount is easy.

All you need to do is purchase qualifying equipment through your Trade Ally contractor and we will take care of the rest. Talk to your Trade Ally for more information.