Participating utilities and cooperatives can use Focus on Energy materials to promote energy efficiency and financial incentives. Whether you need templates, collateral, or educational content, you will find everything you need to inspire and engage your customers and members.
Focus on Energy provides printed marketing materials to participating utilities and cooperatives through the Utility Marketing Resources Store. You can get business, residential, and general energy information materials printed and shipped for free. Many items can be co-branded with your logo, already on file.
Materials can be used as advertisements or bill inserts. You can use it as is or co-brand with your logo, along with Focus on Energy. Sizes are listed with each piece. If you require a different size, please contact us via email for customization options.
Use the provided article content as is or customize to meet the needs of your email or newsletter. There are a variety of topics and content lengths to choose from.
Overview sheets provide program information and guide readers on how to find additional participation details. Content is organized into general, agricultural, business, and residential sections.
Focus on Energy provides a variety of information offering customers more details on technologies, tips, and resources to save energy in their home or business.
IRA Home Energy Rebates Stakeholder materials can be used to promote Wisconsin’s Home Efficiency Rebates (HOMES) and Home Electrification and Appliance Rebate (HEAR). Be sure there are IRA Registered Contractors available in your area to serve potential customers and members.
Our marketing calendar lists campaigns, events, and advertising. It provides basic details of Focus on Energy and program promotions. Please do not share this information with the public until the go-live dates to ensure a smooth and effective rollout.
Videos raise awareness of Focus on Energy among your customers. By subscribing to our YouTube channel, you can stay up to date on resources you can share with your customers or members.
Social Media
Be sure to follow Focus on Energy social media channels to share our posts.
Use or modify the suggested posts to promote Focus from your organization’s Facebook or Instagram account.
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