Focus on Energy Closes Out 2020 with Marketing Award Wins from MarCom

Program nationally recognized for creative resources to engage Wisconsinites in energy efficiency


Madison, Wis. – FOCUS ON ENERGY®, Wisconsin’s energy efficiency and renewable resources program, is ending the year on a high note, earning three 2020 MarCom Awards for distinction in marketing and communications.

Focus on Energy earned two Platinum MarCom Awards: one for a series of three customer testimonial videos promoting how their participation in Focus on Energy helped them save energy and money at home, and one for a Handheld Showerhead Pack Stop-Motion Unboxing video promoting the Program’s free energy-saving packs.

Focus on Energy also won Gold for its interactive energy efficiency roadmap. The roadmap showcases the Program’s widespread work to reduce energy waste in both urban and rural communities by supporting energy efficiency project implementation across Wisconsin. Currently, the map features Focus on Energy’s 2020 Energy Efficiency Award Winners.

“For most of 2020, Focus on Energy has pivoted to leverage new and innovative digital tactics to keep its audiences engaged and highlight the effectiveness of the Program,” said John Landowski, marketing and digital operations director for Focus on Energy. “It’s an honor to win these awards during this unprecedented time and to be recognized for our efforts to deliver energy savings to Wisconsinites.”

The MarCom Awards honor marketing and communications work from professionals across the globe in a variety of fields. The awards are administered and judged by the Association of Marketing and Communication Professionals.

Focus on Energy partners with 107 utilities across the state to offer Wisconsin residents and businesses energy expertise and financial incentives to reduce energy waste.

A federal study completed in 2018 revealed Wisconsin runs the most cost-effective energy efficiency programs in the nation, in terms of energy savings per dollar spent. A separate evaluation released this year found every $1 invested in Focus on Energy generates $4.80 in benefits for Wisconsin, including economic benefits, reduced energy costs and reduced pollution.

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