Along with the rest of the nation, Wisconsin has seen a decrease in individuals seeking careers within the HVAC industry. HVAC Trade Allies are critical to Focus on Energy’s ability to deliver energy savings to Wisconsin residents. The HVAC Career Exploration pilot aims to leverage Focus on Energy’s relationships with Trade Allies and schools to encourage students to explore a career in HVAC.
Project Timeline: September 2021 – December 2022
Customer Segment: Residential
Pilot Objectives:
The pilot kicked off by creating an advisory panel of Tech Ed teachers and HVAC Trade Allies. The purpose of the advisory panel was to gather feedback on marketing collateral needed to promote career opportunities within the HVAC industry. With this feedback, the team developed an HVAC Career Exploration video, an HVAC career overview document, and an outline for an in-class presentation. Focus on Energy partnered with the Wisconsin Tech Ed Teachers Association (WTEA), which consists of Tech Ed Teachers across the state, to promote these resources via its association newsletter. The Association extended an invite to Focus on Energy to attend their annual conference where the HVAC career resources were also promoted. The Department of Workforce Development learned of these resources and extended an invitation to Focus on Energy to participate in high school career fairs.
Schools worked directly with an HVAC Trade Ally to schedule the in-classroom presentations. Seven schools partnered with an HVAC Trade Ally to complete presentations to 17 classes and about 220 students.
Focus on Energy has opted to discontinue this pilot, however, the resources developed remain available and are still promoted when possible.
Contact the Future Focus team at futurefocus@focusonenergy.com.