Connect with residents and businesses to help them make energy improvements

Focus on Energy partners with professionals in a variety of areas, including: architecture, auditing, construction, consulting, electrical, engineering, energy service companies, general contracting, installing, manufacturing, plumbing, retail, wholesale/distribution and more.

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Become a Trade Ally

Focus on Energy Trade Allies are valuable contractors and service providers who partner with us to deliver energy efficiency and renewable energy products and expertise directly to Wisconsin residents and businesses. 

Our programs help individuals and companions build their businesses by giving them access to the following..

Motivated Customers

Residents and businesses who express interest in Focus on Energy are already highly motivated to make energy efficiency improvements.

Additional Revenue

Offer valuable financial incentives to your customers, and have those discounts directly reimbursed to you.

Marketing Resources

Benefits include a business listing on our website, marketing materials and cooperative advertising opportunities.


Learn about the latest energy efficiency and renewable energy technologies and techniques increasing your business's expertise in this competitive field.

Dedicated Support

Access to a dedicated Focus on Energy contact for questions and feedback as well as Trade Ally e-newsletters and important communications.

Specialized Programs

The option to participate in the specialized residential or business programs. Additional training is required for TA participation in these programs.

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Why become a trade ally?
Exterior Lighting Optimization

The Exterior Lighting Optimization (ELO) offering provides customers with efficient and cost-effective exterior LED lighting such as parking lot, fuel pump canopy or wall mounted fixtures.  Customers are only responsible for covering the material cost while Focus on Energy works directly with Trade Allies to provides incentives to cover the cost of installing the new lighting system, including labor and lift truck rental.  Trade Allies are reimbursed up to an agreed upon pricing as defined in the offering’s Trade Ally agreement. Check out the ELO offering overview to learn more.  

Home Performance

Since Trade Allies partner with Focus on Energy, they're able to offer their customers incentives on qualifying home energy efficiency improvements. Your participation in these programs not only creates more comfortable, energy efficient homes for homeowners, but can also provide expanded opportunities for your business by offering instant discounts on HVAC equipment, home energy scores and whole home assessments. Check out the Home Performance overview to learn more.

Common Area Lighting Package

Common Area Lighting Package (CALP) is specifically geared toward lighting fixtures operating more than 12 hours per day in buildings with four or more units. Starting at a $250 co-pay, a customer’s building may receive up to $2,000 in products including any combination of reduced wattage lamps, CFL or LED fixtures, occupancy sensors, or LED exit signs.  Trade Allies are reimbursed by Focus on Energy for equipment, up to an agreed upon pricing as defined in the offering’s Trade Ally agreement. Check out the CALP offering overview to learn more. 

Trade Ally
Trade Ally Spotlight - Zorn Compressor & Equipment

Zorn Compressor & Equipment has been a Midwest leader in compressed air and vacuum solutions since 1965.

The Pewaukee-headquartered business, serves customers from five additional branch locations: Eau Claire, Green Bay, Madison, Wausau, and Gurnee, Illinois.  

Being a registered Focus on Energy Trade Ally has helped the company deepen customer relations and differentiate from some competition, according to Frank Melch, Zorn Compressor & Equipment Vice President.

The affiliation with Focus on Energy has also helped the company embrace a ‘systems approach’ to compressed air utility, according to Melch.

“Overall, this approach has made us a better partner as we can better focus on educating our customer and recommending better solutions,” he said.

Zorn’s Technical Solutions Group focuses on energy savings services and projects, many of which are supported by Focus on Energy. Two high level compressed air experts provide system audits and analysis required for custom projects.

“Focus on Energy has been integral at assisting us develop and justify energy savings projects outside of the prescriptive programs,” Melch added. “These custom projects often require additional engineering and planning, but provide significant compressed air system improvements and energy savings.”

A skilled technician dedicated to providing valuable compressed air leak detection service was also hired. They perform the service and helps customers apply for assistance with Focus on Energy.

We look forward to Zorn Compressor & Equipment’s continued participation with Focus on Energy. Visit their website here.

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