Focus on Energy partners with utilities across Wisconsin to help residents and businesses reduce energy waste.
For homeowners and renters, save energy and money through energy efficient improvements.
For businesses, farms, schools and multifamily units to cut costs by reducing energy waste.
Trade Ally
For contractors and trade partners, leverage Focus on Energy to help customers and grow your business.
Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover


Light Bulb Finder
Want to make the switch to energy efficient lighting, but not quite sure where to start? We can help. With our Light Bulb Finder tool, we’ll walk you through the best type of bulb for your needs, whether you’re replacing bulbs in outdoor lighting, a chandelier, or your desk lamp. Get started.

Free Products
Our popular incentive that sends free energy-saving products to Wisconsin homeowners is now available to renters and condo owners. Order your free pack now!


On behalf of the Focus on Energy Environmental and Economic Research & Development Program (EERD), Seventhwave is currently conducting a field study to measure light levels in commercial building spaces in Wisconsin. This project will provide Focus on Energy with data that will help encourage customers to implement more comprehensive lighting upgrades that could include controls, lower wattage fixtures, and task tuning. Learn more.

Trade Ally

Learning to S.E.E: Sell Efficiency Effectively

This workshop features highlights from the weeklong Efficiency Sales Professional™ (ESP™) Boot Camp, including: reframing the benefits of efficiency; developing concise and compelling communication tools; migrating the discussion from the “bits, bytes and blinking lights” of your offering to prospect-specific messages that motivate project approvals; and much more.

Register Now



Spaulding Electric Awarded for Helping Customers Save Energy, Money

Brookfield – Spaulding Electric received an Energy Efficiency Excellence Award on Tuesday for its work this past year helping other small businesses save energy and money. 

Spaulding Electric, a customer of We Energies and a Focus on Energy Trade Ally contractor, was nominated for the award by David Nyquest, an energy advisor with Focus on Energy.

“You’re one that came to mind right away,” Nyquist told owner Robb Spaulding at the award ceremony. “You’re just…a company that’s really embraced the program.”

Spaulding Electric is based in Sheboygan Falls but does work across southeastern Wisconsin. Spaulding accepted the award at Acura of Brookfield, where his company has worked on multiple lighting projects that include the installment of LED lights in the car dealership’s maintenance and repair shop. Acura of Brookfield’s General Manager, Mike Baker, says that the work helped the dealership earn recognition with an Acura Environmental Leadership Award. 

“I still think that every Focus on Energy program—small business [programs], anyway—we call them no-brainers for the owners,” Spaulding said after accepting the award. “It’s just a matter [of] if they have the capital to do it.”
Spaulding Electric’s projects over the past year will save enough energy to power about 370 homes with electricity for a year, according to numbers from Focus on Energy. 

Jolene Sheil with the Wisconsin Public Service Commission presented the award to Spaulding and recognized We Energies, which serves much of the area where Spaulding does business. 

“Focus on Energy is not possible without the contributions from the utilities,” Sheil said. “They’re the ones that fund the program and give us the dollars so that we can do things like we are today.”

Focus on Energy is working with utility companies across the state to present 16 Energy Efficiency Excellence Awards to outstanding businesses, schools and institutions that have made outstanding strides towards energy efficiency.

A recent evaluation report found every $1 invested in Focus on Energy programs creates $5.93 in benefits for Wisconsin, including economic benefits, reduced energy costs, and reduced pollution.

About Focus on Energy 
Focus on Energy is Wisconsin utilities' statewide energy efficiency and renewable resource program funded by the state's investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects. Focus on Energy information, resources and financial incentives help to implement projects that otherwise would not be completed. Its efforts help Wisconsin residents and businesses manage rising energy costs, promote in-state economic development, protect our environment and control Wisconsin's growing demand for electricity and natural gas. For more information call 800.762.7077 or visit

About Spaulding Electric
Sheboygan Falls business offering Master Electrician services in residential and commercial markets, including new construction, remodeling, electrical repairs and lighting.


Award Presentation Photo

See All Press