Focus on Energy logo with the tagline "Partnering with Wisconsin Utilities"
For Trade Allies

Midstream Program

Midstream is Changing

This program will transition to an Instant Discount Program effective April 1, 2024.
Learn more about instant discounts here.

Program Overview

Focus on Energy partners with distributors and contractors to provide instant discounts to utility customers who purchase qualifying energy-efficient equipment, including:

  • Circulator Pumps
  • Commercial Kitchen Equipment
  • Water Heaters

To be eligible for an instant discount, residential and business customers must be located in Wisconsin and serviced by a participating Focus on Energy Utility.

Two people shake hands on a construction site; one holds a white hard hat, with building materials visible in the background.
Industrial control panel with two metal units featuring round pressure gauges, connected by pipes and valves, mounted on a gray frame.

High Performance Circulator Pumps

Variable-speed ECM circulator pumps can be 40% more energy efficient than single speed pumps by matching the pump’s flow speed to a building’s demand.

Eligible Equipment Participating Distributors

Commercial Kitchen Equipment

Commercial kitchens are notorious for high energy use—as much as three times more per square foot than other commercial buildings like offices or retail stores. Outfitting a commercial kitchen with ENERGY STAR®® certified products could help you save more than $5,300 a year on energy costs.*

Blog: Take a Bite Out of Energy Waste

*energystar.gov

Eligible Equipment Participating Distributors
Commercial stainless-steel kitchen with two work aisles, hanging pots, and stoves/ovens under bright overhead lighting.

Water Heaters

Heating water can account for nearly 20% of the energy used by an average home—more than a refrigerator, dishwasher, clothes washer, and dryer combined.* Focus has partnered with participating contractors to provide instant discounts on residential electric heat pump water heaters, natural gas tankless water heaters, and natural gas storage water heaters. Learn more about our water heating program here.

*hotwatersolutionsnw.org

Blog: Keep Costs Low and Water Temperatures High - How a Water Heater Works

Eligible Equipment Participating Distributors
White rectangular electronic unit with a small digital display on the lower left, white cables exiting from the bottom, next to a blue Energy Star logo on a beige wall.
Four construction workers wearing hard hats and safety goggles, smiling outdoors in front of a light-colored building.

Trade Ally Benefits

Benefits of becoming a Trade Ally:

  • Motivated Customers
  • Additional Revenue
  • Training
  • Dedicated Technical Support
  • Marketing Resources

Click here to learn more about the benefits of becoming a trade ally with Focus

Not a participating Trade Ally contractor?

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