2026 Residential Energy Sales Training

Homeowners are more likely to move forward when they understand the financial value behind an energy upgrade. Learn six proven ways to communicate the financial benefits of residential energy efficiency improvements and position them as smart, long-term investments.

You'll learn how to:

• Communicate financial value using six proven approaches
• Position energy upgrades as smart long-term investments
• Build a stronger financial case that motivates homeowners to take action

Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online events, and accessing the supporting online resources.

BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:

• Access to Monthly Mastermind Group Coaching Calls. During the session, Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal, or a portion of a sales presentation.
• Single-user, full-year license to Selling Energy's Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments, including Residential.

Why You Should Attend

• Strengthen your financial case by positioning energy upgrades as smart, long-term investments.
• Learn how to communicate value to homeowners and diverse multifamily decision-makers.
• Learn with practical strategies to navigate approvals, build consensus, and win more residential projects.