Focus on Energy Honored for Creative Service Excellence

Press Release

04/25/2019

Madison, WI – Once again, FOCUS ON ENERGY® has taken its place among the best international competition and been honored with multiple 2019 Hermes Creative Awards.

This year, Focus on Energy, Wisconsin’s utility-funded energy efficiency and renewable resources program, won six of the awards, which recognize outstanding work in the creative services industry. Two entries received the Platinum designation, the highest honor. Three others achieved Gold status and another received an Honorable Mention. The winning entries recognized:

•    Educational Electronic/Social/Interactive Media – Know Your Home, Know Your Score Home Energy Score video – Platinum
•    TV Ad – “Wisconsin Is In” – Platinum
•    Program Guide – Trade Ally Toolkit for Home Energy Score – Gold
•    Facebook Site – Focus on Energy Facebook Page – Gold
•    Brand Journalism – Focus on Energy Success Stories – Gold
•    Logo – City of la Crosse Mayor’s Home Energy Challenge – Honorable Mention    

This marks the second straight year of strong showings in the Hermes Creative Awards for Focus on Energy’s creative services team, after winning five in 2018. It also marks the latest award win for the “Wisconsin Is In” campaign, which is designed to increase Focus on Energy awareness and participation in the state’s rural communities.   

“It’s nice to see our efforts recognized,” said Jessica Wagner, Director of Marketing and Communications at Focus on Energy. “We work hard to develop informative materials and campaigns with the goal of helping Wisconsin’s home and business owners make energy-efficient choices that financially benefit them and the entire state.”

Hermes Creative Awards entrants are evaluated by the Association of Marketing and Communication Professionals (AMCP), the industry’s leading third-party evaluator of creative work. The AMCP has judged 200,000 entries since 1994. This year, entries came from as far away as Korea, India and Malaysia.  

About Focus on Energy
Focus on Energy is Wisconsin utilities' statewide energy efficiency and renewable resource program funded by the state's investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects. Focus on Energy information, resources and financial incentives help to implement projects that otherwise would not be completed. Its efforts help Wisconsin residents and businesses manage rising energy costs, promote in-state economic development, protect our environment and control Wisconsin's growing demand for electricity and natural gas. For more information call 800.762.7077 or visit focusonenergy.com
 

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