Expressing the True Value of Energy Projects Using Your Customers’ Own Yardsticks
There is now a wealth of empirical evidence connecting the dots between intelligently specified building systems and highly desirable business outcomes that extend far beyond lower utility bills. Properly presented, that evidence can reveal the perils of specifying “lowest first cost”; debunk “split incentives” between developers, landlords, and tenants; and much more. This fast-paced treatment will offer examples taken from several market segments and demonstrate how enhanced efficiency and control can drive core business benefits for all stakeholders. Learn how to “connect the dots” as you approach your own customers, regardless of the segment. Reframing the benefits of your solutions using the right jargon, yardsticks and sound bites will help get new projects approved and revitalize previously ignored or rejected ones.